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Thread: DoubleClick.net

  1. #1
    SitePoint Wizard
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    There would have to be a script set up somewhere that would track all the impressions (such as adcycle).

    Someone would have to pay for the hosting, too.

    Finally, someone would have to deal out all of the money.

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    Aidan Bahta
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  2. #2
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    Hi,

    If we are inquiring about Ads Placements at our web site, why we don't deliver all Ads Placements to DoubleClick.net the leader on the Internet.

    However, DoubleClick.net requests that the site should deliver at least 100,000 impressions per month.

    If each of our sites couldn't deliver this amount , why we don't regroup impressions from all our sites and than we can deliver more than 100,000 impressions for doubleclick.net .

    What do you think?

    -Fadi <br> http://www.hekmeh.com



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  3. #3
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    Several question...

    How would you track which impressions go where?

    How would you make sure the money goes where its supposed to?

    How would you convince Double-Click to go for it?

    Why Double-Click with the current and past controversy surrounding them, the SEC investigation of their privacy practices, and users fearful of going to Double-Click sites?

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    Wayne Luke - Sitepoint Forums Administrator
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  4. #4
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    But we can track impressions and count impressions delivered by each site! Based on those statistics we ca partage the money!

    Well!

    My site deliver upto 20,000 - 25,000 impressions per month! how to sell Ad Placements? What is the best formulae? Would you like to help us? Is there anyone here had some experience in this domain?!

    If you can help us or give us an element of response, we will appreciate it very much.

    Thanks in advance.
    -Fadi http://www.hekmeh.com

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  5. #5
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    DoubleClick wouldn't go for that because:

    1. They only accept sites with a minimum of 1million impressions a month

    and

    2. They only want very big brand name sites.

    For a site that has the traffic you have, go for Burst http://www.burstmedia.com or Flycast http://www.flycast.com

    We use them both at Homepage Tools. Not brilliant but it pays the bills and pays for the unsold inventory.



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    Joel Moss
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  6. #6
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    Hi,

    Any commentary about how flycast or brustmedia operate will be welcome. If my site generate 20,000 - 25,000 impressions per month, could we estyimate how much it helps us to get from selling ad space with one of these companies?

    Do they operate by CPM or CPC ?


    PS: About AdCycle,I've one hosted and working at our site... hosting doesn't presents any problem.

    -Fadi http://www.hekmeh.com

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  7. #7
    is very happy now :) Itay Neeman's Avatar
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    Hi,

    My site currently generates around 200,000-250,000 pageviews per day. Doubleclick has so far managed to reject me twice. I am not just a gaming site, I am a game in itself (check signature) and they still rejected me. So I can tell you now, They WILL NOT accept this. The only thing you guys can do, is set up your own network, of enough sites surpass 1,500,000 impressions per month, give it a name and buy an ad engine, and then apply the whole network to doubleclick.
    Hope I didn't crush your dreams, just being realistic.

    Best Regards,
    Itay

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    Best Regards,
    Itay Neeman



    --- Your Signature is too long. Wayne Luke

    [This message has been edited by wluke (edited July 03, 2000).]

  8. #8
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    Hello,

    I think that its normal that DoubeClick reject your site because our privacy police necessites that the site should not be a game or gaming or chating ones.

    However, I see that you're using flycast
    how flycast pay their publishers?

    Does flycast accept sites of 20,000 - 25, 000 page views per month?

    How they pay us? per impressions? per Click?

    Any infos zill be welcome! I would like to share your expertise here...

    -Fadi http://www.hekmeh.com

  9. #9
    is very happy now :) Itay Neeman's Avatar
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    Chaikik,

    Doubleclick reasoned the rejection as to my site being new. Flycast CPC will accept your website, but that is payment per click. Flycast CPM will only accept sites with an upward of 250,000 impressions a day, and there they pay per impressiom.

    I know Doubleclick is the biggest ad network around (it is) and they don't like gaming sites (god knows why) BUT, there is a difference between:
    1. A gaming site and a game itself, which is totally different level of stickiness.
    2. A big game which at its start made 250,000 pageviews per day and it will only grow.

    Hope I answered, btw, flycast is now Engage Media.

    Best Regards,
    Itay

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    Best Regards,
    Itay Neeman


    -- Your Signature is too long. 3 lines max. Wayne Luke

    [This message has been edited by wluke (edited July 03, 2000).]

  10. #10
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    Itay, there is a simple reason why Doubleclick might not except your site.

    You say your site is sticky, and that is great. But a traditional gaming site might actually serve the advertiser better, because while playing an online game, the one thing you are NOT looking at, are the ads. Therefore, we are talking about a low response rate that Doubleclick simply does not want to deal with.

    I am not saying that this maybe the situation with your site, but chances are, it does happen with most other online gaming sites. On the other hand, traditional gaming sites that simply provide content, may not be as sticky, but they probably provide higher returns.

  11. #11
    is very happy now :) Itay Neeman's Avatar
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    Hi Canuk,

    You are the first one to bring a valid point. But the thing that I think makes it wrong is that people in game sites are its community, much more then you visit like download.com, many people visit it, but its not the community. We have a nice big community around us, whcih supports us, and they know we need the money from banners, so they do look at them. But maybe your right, who knows.



    [This message has been edited by wluke (edited July 18, 2000).]

  12. #12
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    Its a moot point, even though Doubleclick says that they won't accept you unless you have 1 million impressions per month, the reality is that they won't even respond to your e-mail unless you have at least 3 million+ impressions per month and are considered a "premiere" site. In other words, they say "don't call us, we'll call you".

    I doubt they even take sites that are not operated by a corporation. All of their sites are USA Today, Yahoo, etc. Not a random gaming site.

    Ralph


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