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  1. #1
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    Does anyone know what the industry standard or average click thru ratio is these days?

    Would I be correct in saying around 0.5%?

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  2. #2
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    I think you are correct. Some of my advertisers got 1-2%+ when others got only .2% so the average is aout .5%

    But that goes only for banners. I think that cubes can get the highest CTR than any other graphic ad if positioned correctly.

    And buttons get about .3-1%...

    Boris

    p.s. I noticed that the less visitors a site receives the higher the CTR is and visa versa.

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    [This message has been edited by echoweb (edited July 09, 2000).]

    [This message has been edited by jonese (edited July 09, 2000).]

  3. #3
    SitePoint Zealot
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    so you would probably agree that 1.3% is very good and 0.8% not bad?

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  4. #4
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    Yep,

    1.3% is very good actually.

    Boris

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  5. #5
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    I think that there is no reliable way to get an industry standard CTR.

    The main problem is fraud. I have seen sites that coerce people to click with lines like "Help keep our site free -- click on a new banner every day", or with schemes where content gets removed if people don't click on banners. Or people click on their own banners or have "click rings".

    I've also seen people cheating with many banners on a page, or banners that are supposed to run on the top of the page buried at the bottom.

    Additionally, I see a lot of people placing banners on Chinese-language sites -- not so single out Chinese people, but I have seen at least 5 instances of this where someone creates a "front" page and gets accepted into an ad network, then runs the banners on other sites where people don't even know what the banners say.

    With so much fraud, I don't know how any number can be quoted. I'd estimate that 20-30% of banner ads are involved in fraud somehow.

    Ralph


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