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  1. #1
    King of Paralysis by Analysis bronze trophy
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    Twitter marketing metrics

    So metrics are critical in any endeavour, and the quickest way to tell a noob from someone with a clue is to ask them whether they use metrics to gauge their work, and more specifically which ones.

    With that said, what metrics could one use (in a perfect world) to measure the success of their Twitter marketing efforts?

    Number of followers reached
    CTR
    # of re-tweets

    Are a few that come to mind. Feel free to jump in with any others.

  2. #2
    ☆★☆★ silver trophy vgarcia's Avatar
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    Depends on what you're using twitter for. If it's straight marketing (pushing out links, promotional offers etc) then your metrics will work. If you're using twitter as something like a support channel then there are other things you can consider like the number of problems solved in a given week/month.

  3. #3
    SitePoint Zealot
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    I really don't know about twetter.
    I have 130 followers
    But i don't know how to use twetter.
    Would you like to help me
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