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Thread: Twitter marketing metrics
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Aug 24, 2009, 11:55 #1
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Twitter marketing metrics
So metrics are critical in any endeavour, and the quickest way to tell a noob from someone with a clue is to ask them whether they use metrics to gauge their work, and more specifically which ones.
With that said, what metrics could one use (in a perfect world) to measure the success of their Twitter marketing efforts?
Number of followers reached
CTR
# of re-tweets
Are a few that come to mind. Feel free to jump in with any others.
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Aug 25, 2009, 10:20 #2
Depends on what you're using twitter for. If it's straight marketing (pushing out links, promotional offers etc) then your metrics will work. If you're using twitter as something like a support channel then there are other things you can consider like the number of problems solved in a given week/month.
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Aug 25, 2009, 10:30 #3
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I really don't know about twetter.
I have 130 followers
But i don't know how to use twetter.
Would you like to help me
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