Twitter marketing metrics

[tke71709]

So metrics are critical in any endeavour, and the quickest way to tell a noob from someone with a clue is to ask them whether they use metrics to gauge their work, and more specifically which ones.

With that said, what metrics could one use (in a perfect world) to measure the success of their Twitter marketing efforts?

Number of followers reached
CTR
# of re-tweets

Are a few that come to mind. Feel free to jump in with any others.

[vgarcia]

Depends on what you're using twitter for. If it's straight marketing (pushing out links, promotional offers etc) then your metrics will work. If you're using twitter as something like a support channel then there are other things you can consider like the number of problems solved in a given week/month.

[getereffs]

I really don't know about twetter.
I have 130 followers
But i don't know how to use twetter.
Would you like to help me