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  1. #1
    SitePoint Member
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    I had my first advertiser contact me this week and offer me $13.33 CPM and offered to buy 90,000 impressions (which = $1200). Is this a fair price for a niche market advertising campaign? Since it was my first client, I readily agreed but I want to know if this is a fair price for future reference.

    Byron Cox http://www.rotojunkie.com
    RotoJunkie: Your Daily Rotisserie Fix

  2. #2
    SitePoint Enthusiast
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    can't really tell if it's fair because the math is off above. 90 x 13.33 = $120 if that's what u meant that seems fair considering qauntity and rate.

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    I'VE GOT YOUR $MONEY$ HONEY!




  3. #3
    Federico Carnales
    SitePoint Community Guest
    fairhousing, Byron's math was in fact correct -- 90 x 13.33 = 1999.7 which can be rounded to $1200.

    In response to Byron's query, I think $13.33 CPM is a good rate. I took a quick peek at your site and it seems to be nicely targetted, you might be able to get better CPMs in the future, but I wouldn't refuse any further $13.33 CPM offer

  4. #4
    SitePoint Member
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    Thanks for the opinions... and I'm glad to see that college algebra came in handy

  5. #5
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    hehe, i didn't do well in algebra. however, that's general mathimatics and i ate it up totally, ha.

    2 + 2 = 5

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    I'VE GOT YOUR $MONEY$ HONEY!




  6. #6
    Matt Mickiewicz
    SitePoint Community Guest
    Unless you have somebody offering you more $ for that space, take it.

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    http://www.webmaster-resources.com
    Articles, Reviews & Resources for webmasters!

  7. #7
    SitePoint Member
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    Thanks. I took it! My website has finally made some money!!!!

    Now, my wife won't get mad at me for sitting on the computer all day long. Well, not AS mad.

  8. #8
    SitePoint Enthusiast
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    hehe, that's funny byron. glad to hear u got some cash to reduce the mad looks.

    ------------------
    I'VE GOT YOUR $MONEY$ HONEY!




  9. #9
    SitePoint Member
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    Austin, TX USA
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    Yeah, congrats on your ad sale. Start out with this, then work you way up.

    The best way to sell ads on your site is by having an online order form and accepting credit cards...this gets the impulse and immediate buyers.

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    http://www.webmasterexpert.com


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