I had my first advertiser contact me this week and offer me $13.33 CPM and offered to buy 90,000 impressions (which = $1200). Is this a fair price for a niche market advertising campaign? Since it was my first client, I readily agreed but I want to know if this is a fair price for future reference.
fairhousing, Byron's math was in fact correct -- 90 x 13.33 = 1999.7 which can be rounded to $1200.
In response to Byron's query, I think $13.33 CPM is a good rate. I took a quick peek at your site and it seems to be nicely targetted, you might be able to get better CPMs in the future, but I wouldn't refuse any further $13.33 CPM offer