Hi iam trying to echo a php varable in a enbeded object

i have a problem trying to play my flash files here is the code

PHP Code:
<object type="application/x-shockwave-flash" data="movie<?=$row['calledNumber']?>.swf" width="300" height="40"> 
<param name="movie" value="movie<?=$row['calledNumber']?>.swf" /> 
</object>
if i echo
PHP Code:
echo "</b> movie$row[calledNumber].swf" 
it works fine what am i missing.