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  1. #176
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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  2. #177
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    I have to laugh about those articles. Bing still has less market share than Yahoo.

  3. #178
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    Bing Keeps Growing: Has Microsoft Finally Cracked Search?
    In its second week since launch, Microsoft’s new Bing search engine has continued its steady growth, according to comScore. Bing is up about 3 percentage points in both average daily penetration among US searchers and their total share of search results pages (which indicates the percentage of all actual searches, though is not an exact measure), compared to the week prior to launch. Bing now has 16.7% searcher penetration and a 12.1% share of search results pages among all US workday searches. Those numbers are also both up compared to its first week in the wild.

  4. #179
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    News I found in my brokerage account today...

    Bing Drives Microsoft's Paid Clicks Up 13%
    Jun 23, 2009 12:38:57 (ET)

    By Jessica Hodgson and Scott Morrison
    Of DOW JONES NEWSWIRES

    SAN FRANCISCO (Dow Jones)- The number of clicks on ads served by Microsoft Corp.'s (MSFT) Bing search engine jumped 13% in the two weeks since it was re-launched, a trend that might encourage marketers to spend more with the software giant in the future.

    The paid-click data released Tuesday by Efficient Frontier Inc, the world's largest search engine marketer, suggests Bing could become a significant revenue generator for the Redmond, Wash.-based software maker - if Microsoft can maintain its momentum.

    "Those gains are significant in terms of revenue," said Justin Merickel, marketing vice president at Efficient Frontier, which places about $750 million in text ads on top search engines worldwide.

    Though Microsoft lags far behind market leader Google Inc. (GOOG), the Efficient Frontier's data is the latest evidence that Bing, which was formerly known as Live Search, is off to a promising start.

    Last week, market research group comScore Inc. (SCOR) said Microsoft's U.S. search market share - a reflection of the total number of queries - jumped from 9.1% to 12.1% in the first two weeks since Bing's launch.

    Google has about 75% of paid clicks, while Yahoo Inc. (YHOO) is in second place with about 20%. Microsoft, by comparison, accounted for just under a 5% share of U.S. paid clicks.

    With the U.S. search ad market valued at $12 billion this year, each additional point in paid-click share Microsoft gains would be worth $120 million in annual revenue.

    Any sustained gains would provide an important boost for Microsoft's online services business, which includes search. The business reported a loss of $575 million, on revenues of $721 million, in the third fiscal quarter, ended March 31.

    Efficient Frontier's findings are echoed by Marin Software, a company which makes tools that digital agencies use to plan Internet search campaigns. Marc Barach, the company's chief marketing officer, said customers are already spending more time planning campaigns on Bing than they were prior to its launch.

    "In the past, our clients may just have bid on the most popular keywords for Microsoft, and focus most of their time and attention on Google," says Marc Barach. "Advertisers are now taking the steps to make sure they are fully represented across Microsoft."

    Still, search engine marketers like Efficient Frontier, as well as ad agencies and Wall Street analysts, are quick to note that Microsoft must demonstrate it can sustain Bing's early momentum so it does not fade like earlier efforts did.

    In a recent note, Jefferies & Co. analyst Youssef Squali recalled that Microsoft's "cashback" rebate initiative in May 2008 helped drive the software maker's search traffic up about 15% in the first month after launch, but those gains quickly evaporated.

    James Kiernan, a digital marketing specialist for Media Vest, a unit of Publicis Groupe S.A. (PUBGY), said the key will be whether Bing can sustain momentum after Microsoft completes a $100 million advertising campaign it launched to support Bing.

    Efficient Frontier's Merickel said advertisers will likely start to dedicate a larger slice of their search budgets to Bing if Microsoft can sustain its gains over a two- or three-month period.

    "Once they sustain that for a quarter, I think you will see advertisers start to reallocate their search budgets," said Merickel. "At some point it becomes a much more relevant volume for (advertisers) to actively manage."

    Rob Garner, director of search strategy at digital marketing agency iCrossing Inc., was skeptical about Bing's ability to keep its momentum.

    "There's a risk that it will fall back quite a bit. I think they have made a lot of gains as a result of the ad campaign. I think it will drop down quite a bit after," he said.

    -By Jessica Hodgson, Dow Jones Newswires; 415-439-6455; jessica.hodgson@dowjones.com -By Scott Morrison; Dow Jones Newswires; 415-765-6118; scott.morrison@dowjones.com

    (END) Dow Jones Newswires

    June 23, 2009 12:38 ET (16:38 GMT)

  5. #180
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    In the meantime, OneStat shows Bing usage has dropped to almost half of Yahoo and more than half of its first week's usage.

    So all this hype and advertising has done nothing for it and, just as importantly, its search results are also 3rd rate. So Bing seems established in the position they are in for a reason.

    Cuil got the same sort of hype when they came out so all this sounds familiar. It's another lost cause for Microsoft. Another $100 million wasted. Let's move on. Next subject.

  6. #181
    . shoooo... silver trophy logic_earth's Avatar
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    Quote Originally Posted by icantthinkofone View Post
    ...its search results are also 3rd rate...
    I cannot agree with that unless you have some hard data that states Bing's results are sub-par (and not an opinion piece.) But I doubt that you can.
    Logic without the fatal effects.
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  7. #182
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    Quote Originally Posted by icantthinkofone View Post
    Cuil got the same sort of hype when they came out so all this sounds familiar.
    Cuil had a lead-up of hype to its launch, then all negative press when people got to try the search engine and saw that it was horrid.

    Bing had a lead-up of negative press and skepticism to its launch, then all positive press when people got to try the search engine and saw that it was actually good.

  8. #183
    SitePoint Wizard dethfire's Avatar
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    I really like and use often Bing's travel feature
    Free Science Homework Help
    http://www.physicsforums.com

  9. #184
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    Bing is now number 2 and eventually will become number 1. Look everywhere and you will know how popular is Bing now.

  10. #185
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  11. #186
    SitePoint Wizard Stomme poes's Avatar
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    geosite:
    thanks for the link. I disagree with it though : )

    Nerds are quite aware of who and what Microsoft is. Billions of users around the world, even when they had troubles with Vista (or any other MS product) don't care. Microsoft's reputation means nothing to, for example, our secretary and she will likely continue to use M$ products the rest of her life. She uses a computer like I use a toaster: it Does Stuff For Her. Further, she doesn't care.

    After a Virtual Box upgrade and some automatic IE updates I now see that every misspelled URL I type brings me to Bing. So it's not like I'm choosing to use Bing over google. It's IE's default when it's looking for a search engine. I'm sure I could change it, but IE's only a testing browser, not a surfing browser, so I'm not going to bother dicking around with browser settings to see if I can make it default to google or something.

    And neither will our secretary, mostly because she doesn't care and also because it hasn't really occurred to her. As, I believe, most IE/Win users.


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