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Thread: Which TLD?

  1. #1
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    Which TLD?

    Hi,

    I currently have two new essay sharing websites:

    (1) Lawcoursework (.com) Law essays.

    (2) Essayzone (.co.uk) - Essays in all subjects.

    99% of the essays are written by UK students which I want to keep that way, as Im only really accustomed to the UK educational system. Obviously this is important in assessing the quality of essays and giving advice.

    However Im concerned that using a CcTDL for the second site is going to kill its chances of success from the offset. Unfortunately someone else has the (.com)

    Ive got:

    Justcoursework (.com)
    Bankofessays (.com)

    Neither of which I particularly like.

    Also Im a relative novice to web development and am not keen on having to work through the technical aspects of changing the domain name for the site.

    In short would sticking with essayzone (.co.uk) and marketing the site toward a UK audience be a reasonable if not perfect approach?

    Any advice or comments would be greatly appreciated.

    Thank you in advance.
    Karl.

  2. #2
    Follow: @AlexDawsonUK silver trophybronze trophy AlexDawson's Avatar
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    Actually in this case it makes more sense in some ways to stick with the ccTLD because you want to explicitly target UK students only. While some people believe a gTLD will be the best option, if your audience is country specific there is no reason why you should avoid using a domain extension created for that purpose.

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    SitePoint Addict bamaboy's Avatar
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    I think you must go for a .com
    Though essays are written by students from UK, everyone in world searches for essays.
    .com can give you more potential than co.uk IMO

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  4. #4
    Follow: @AlexDawsonUK silver trophybronze trophy AlexDawson's Avatar
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    Quote Originally Posted by bamaboy View Post
    I think you must go for a .com
    Though essays are written by students from UK, everyone in world searches for essays.
    .com can give you more potential than co.uk IMO
    That seems rather pointless as youre talking about targeting an unintended audience. That would be the same as saying well sure Hulu only works for Americans, but Australians like TV also so try and get them seeing what their missing!

  5. #5
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    if your current domains have existing PR and history, I wouldn't even change them.

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    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    Alex is right. In this case you WANT to target the UK market, so the co.uk would be the best domain.

  7. #7
    SitePoint Zealot infinique's Avatar
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    If your main targeted market is US, try registering .com domains.
    If your main targeted market is UK, try registering .uk domains.

    In terms of SEO, they will favour your ranking based on your TLD.

  8. #8
    SitePoint Wizard esds's Avatar
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    Quote Originally Posted by bamaboy View Post
    .com can give you more potential than co.uk IMO
    Google significantly show local search results to the users of specific country /region so if you're going to target UK specific audience .co.uk should be your priority.

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    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Quote Originally Posted by infinique View Post
    If your main targeted market is US, try registering .com domains.
    .com is INTERNATIONAL. The TLD for specifically targetting the USA is .us but unfortunately many USAians don't realise this and insist on cluttering the international domain space with sites intended for a local audience.
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  10. #10
    Follow: @AlexDawsonUK silver trophybronze trophy AlexDawson's Avatar
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    Quote Originally Posted by felgall View Post
    The TLD for specifically targetting the USA is .us but unfortunately many USAians don't realise this and insist on cluttering the international domain space with sites intended for a local audience.
    Actually the problem is not that they are unaware of the availability of .us, most buy .com because they see it as more recognisable, the "premium" extension that they should go for by default and do not realise that domain names play any kind of part in their PageRank.

  11. #11
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Quote Originally Posted by AlexDawson View Post
    most buy .com because they see it as more recognisable, the "premium" extension that they should go for by default
    Well it is if you are targetting an international audience but it isn't if you are targetting a specific country. Many of them seem unaware of this and produce sites that have validation that is broken for the other 99.6% of countries that share the .com domain.
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  12. #12
    SitePoint Wizard SiberForum's Avatar
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    Quote Originally Posted by felgall View Post
    Well it is if you are targetting an international audience but it isn't if you are targetting a specific country. Many of them seem unaware of this and produce sites that have validation that is broken for the other 99.6% of countries that share the .com domain.
    In any way that is not extra expensive to have several domain names for the same web site.


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