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View Poll Results: What's it worth?

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  • $1,000 - $5,000

    1 50.00%
  • $5,500 - $10,000

    0 0%
  • $10,000 - $15,000

    0 0%
  • $20,000+

    1 50.00%
Results 1 to 10 of 10
  1. #1
    SitePoint Member
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    How do I Evaluate my Web Site?

    I have no idea what my site is worth, how can I evaluate it?

    It's a PR4 article directory, with over 80,000 pages. So far it has averaged $10,70 per day in AdSense earnings over the past 2 years or so.

    It's got over 2,000 authors although I'd estimate only 500 have active email addresses. I did a promotion for ArticleMarker.com once and made an extra $150 that week so targeted mailings to the article authors DO work.

    So what's it worth?
    Norio De Sousa
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  2. #2
    SitePoint Member
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    I've attached a poll for interest's sake but REALLY what I want is how I should calculate what it's worth. A formula maybe or something like that so that, if the figures change, I can still work out what someone would buy it for.
    Norio De Sousa
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  3. #3
    SitePoint Guru
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    There is no such thing as a fixed formula. Prices vary based on lots of things including buyers' mood on the day and their access to funds. But the earnings, stability and security of the earnings and effort involved are all key factors.

    Sitepoint has this article on valuation that I wrote last year. Maybe that'll be of some use to you.

    if the figures change, I can still work out what someone would buy it for.
    In the article is a link to ebizvaluations.com, a valuation tool that will let you calculate likely selling price. You can run as many valuations as you like with different earnings figures.

  4. #4
    SitePoint Member
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    From that article about ebizvaluations.com:
    This tool values your site based on what hundreds of similar sites have actually sold for.
    Very cool! Thanks
    Norio De Sousa
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  5. #5
    SitePoint Member
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    Just finished reading that article - an excellent read. Thank you! Seems it would be wiser for me to not sell and rather build the site up further. Right now I'm far too dependent on Google traffic (tragically so!) and I don't monetise the site to its full potential - something I will struggle to explain to a potential buyer so best I just do it and THEN show it.

    Thanks again! Excellent, excellent article!
    Norio De Sousa
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  6. #6
    SitePoint Zealot Icoste's Avatar
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    It really depends what people are prepared to pay for it!

    If toyrus didnt exist then toys.com wouldnt have been sold for $5Million.

  7. #7
    SitePoint Member devzealot's Avatar
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    As others have said there is no set forumula, it really depends on what the buyer wants and what it is you have to sell. The buyer will pay 10 times what you think it's worth in some cases, it really just depends.

  8. #8
    SitePoint Member
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    Thanks guys Appreciate all the great advice. I think I've learned something very important and that is, simply, that I can only sell the site for what someone will actually pay for it. It doesn't have its own intrinsic value apart from perceived value which can be anything from actual earnings (real investors look at this) to other things (inexperienced buyers (and also visionaries) might look at this).

    Thanks much!
    Norio De Sousa
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  9. #9
    SitePoint Evangelist
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    perceived value
    Yes, and you can raise that perceived value: How to turn your website into a business.

  10. #10
    SitePoint Member
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    Great link, thanks Loved the bit about making potential buyers a part of your site/community and offering them links to pre-sell them. Great stuff!
    Norio De Sousa
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