Quite possibly the most genuinely innovative on- and off-line marketing campaign in years, combined with a genuinely funny and impressive script and animation:
Search for compare the meerkat and look up the section for Alexander's tv ads
For those not in the UK, the premise is simple - a play upon the words comparethemarket (a legitimate financial services comparison site) and comparethemeerkat (a site, apparently, for comparing meerkats).
The fact that they took the time to produce a blooper reel is nothing short of genius![]()




[mmj] My magic jigsaw







... or as the "cool" kids would say... rofflewaffles and lolsauce. 


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