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  1. #1
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    Ad trafficking Question

    Can you explain how to obtain the pacing percentage and delivery percentage? I have asked a couple friends and figured an expert could help. Thanks

    sample question:
    campaign runs Dec 2-15, one size ad 50,000 impressions to be served. As of Dec 12, campaign has the following:

    target imp:39,286
    delivered imp: 51,282
    clicks: 113
    click rate: 0.22%
    Delivery %:Clueless on how to get
    Pace %: Clueless on how to get


    Thanks!

  2. #2
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    Quote Originally Posted by SleepyHollow View Post
    Can you explain how to obtain the pacing percentage and delivery percentage? I have asked a couple friends and figured an expert could help. Thanks

    sample question:
    campaign runs Dec 2-15, one size ad 50,000 impressions to be served. As of Dec 12, campaign has the following:

    target imp:39,286
    delivered imp: 51,282
    clicks: 113
    click rate: 0.22%
    Delivery %:Clueless on how to get
    Pace %: Clueless on how to get


    Thanks!
    Well, the campaign's overdelivered already... Guessing there was an override in the IO? So your delivery percentage is 100.5% or whatever.

    Pace harder, cause I don't know what time, but the math is basically (if I've got this right):

    (actual impressions/time to date) / (target impressions/total time)

    Course, your target impressions are off in the above (if you bought 50K), so the math would come out wrong, but yeah.

    Either way, you don't typically get a pace report...
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright

  3. #3
    SitePoint Member
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    thanks jeremy


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