I keep hearing great praise for the whole social networking thing as it relates to SEO. I don't do MySpace or FaceBook. I don't Twitter. I am very, very skittish about signing up for LinkedIn. I don't like the whole artificial idea of signing up for these sites, "friending" a hundred strangers, and herding them toward my and my clients' websites.
My clients' websites are artists' galleries, several niche ecommerce sites (art supplies, pet food), dog rescue groups, and a couple of local service providers who would like to see more customers in their doors but can't spare the time to "build relationships" on Facebook or Twiter.
I don't care about a generic drive traffic to your site campaign, if traffic just costs bandwidth and doesn't result in sales. They are all busy people, all in their 40s or older, and don't see any advantage to spending hours chatting or writing on the wall or whatever in an uncomfortable and foreign environment.
Can someone explain to me exactly how any of these sites can be of assistance to these types of businesspeople?