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Thread: SEO trick

  1. #1
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    SEO trick

    Identify Correct Keywords

    Every Internet marketing campaign starts with identifying the keywords that are searched for, and are relevant to what your website offers.

    Your site should include keywords that your prospective clients key into the major search engines. Useful keyword research tools include Wordtracker, Overture and Keyword Discovery.

    Optimise Your Page Titles

    One of the most vital SEO techniques is to position your keywords within the Title description for each page. It is imperative that the title tag is unique to ascertain the subject matter of each page for the benefit of the search engines.

    In other words, each page must have a unique title tag. This will assist your search engine rankings and help users to identify the content of the page when they bookmark it.

    Build Internal Links

    Take care that you have a high-quality link structure on your site, so that not only potential customers, but also search engine spiders can find and index all pages on your site.

    A frequently mistaken assumption is that every visitor will start at your home page. Most will but it's important to check that each page on your site is linked to the others. This helps the search engine spiders to quickly index your site. Also, the way you structure your site, i.e. make it easy to navigate, will have a positive effect on how people judge you and your business.

    Develop Inbound Links

    Developing high quality, relevant links to your site is vital to achieving a high search engine ranking. They are used as a factor by all Search Engines to evaluate how important a website is and consequently where the site should be ranked.

    Submitting your website to online directories is a very useful method of increasing targeted visits to your site.

    You should also seek inbound links from other relevant websites. Linking from text placed in the body of other websites is very valuable, particularly if it includes your keywords.

    Be very selective when choosing link partners. Certain sites, known as “link farms”, can harm your ranking and may even result in you being blacklisted by the major search engines.

    Meta Tags

    There is much debate regarding the value, or otherwise, of META tags. Some Search Engine Optimisation (SEO) professionals suggest that using tags is the best way to optimise your web page by letting the search engine spiders know which are the most important words.

    Others dismiss them totally out of hand, stating that they have no value whatever.

    Some search engines regard META tags as important when ranking your site while others ignore them.

    So, probably the best advice is to still include META tags as part of your SEO strategy, but to understand that they are not the be-all-and-end-all, as some would have you believe.

    Don’t Try To Trick Search Engines

    Here is the best-kept secret in Search Engine Optimisation (SEO). There are no secrets. Everything you need to know about SEO is freely available to all. So if anyone offers to let you have the Secret Ingredient to promote your website, politely decline their offer.

    The key technique in SEO is just that. Keep to techniques, not tricks. Join online forums where the real experts gladly exchange information. Follow the advice of the professionals.

    Don’t spam, don’t use hidden text, don’t join link farms, and don’t stuff your keyword descriptions and META tags with keywords. The penalties will far outweigh the short-lived advantages. Don’t risk being banned by the search engines.

    Do make your site easy for people to read and navigate their way around and the search engine spiders will follow.

    Use Fresh, Unique Content

    Consider why you have a website. Is it to provide information or entertainment? Is it to promote your business? Do you have an online shop?

    Whatever the function of your website, it is unlikely to be there just to attract search engine spiders. So, why, when it comes to optimising a site, do some web owners focus on how the spiders will see it? They forget the original purpose for having the site.

    Websites that are designed for people, offering easy navigation and fresh, unique content will attract search engine spiders that will want to index the pages.

    There is nothing more frustrating than visiting a site for timely information, only to find that it hasn’t been updated for weeks. You have to get on the phone to find out the information; so what’s the point in having a website?
    A website that has not been updated on a regular basis will discourage prospective clients and spiders alike. So make sure your site is constantly updated with fresh, unique content.

    Optimise Every Page

    One area in which search engines differ from people is that they view the World Wide Web as a collection of web pages, not as individual websites. So, if you only optimise your home page, you are missing out in a big way because search engine spiders will only crawl through one part of your site.

    Therefore select relevant keywords for each page, relating to the content on that particular page. Ensure you have links between pages to ensure that you whole site is indexed. That way you will be in a position to compete for more than one keyword in order to attract people searching for your goods and services.

    That way you will be in a position to compete for more than one keyword in order to attract people searching for your goods and services.

    Include A Site Map

    A site map, in addition to a clear navigation bar and links between pages, will help visitors to your website find what they are looking for. It will also ensure that search engine spiders visit and index each of your pages.
    You can create a HTML sitemap or, alternatively it can be generated through Google or other web applications.

    Beware Flash and Java!

    Search engine spiders can be the cyberspace version of Grumpy Old Men. No matter how you jazz up your website with the latest dancing gizmos and flashing lights, the ubiquitous spider will not even blink an eye on its relentless march through your pages.

    If you must use Javascripts or Flash to dazzle your visitors, remember that spiders do not read the code or appreciate your hard work. Indeed, as the spiders only read source, and if you use Javascript heavily, the spiders may limit the amount of source they are prepared to read. It is, therefore, good SEO practice to place the Javascript in an outside file.

    This is an easy technique, which is well documented on the net.
    Last edited by r937; Feb 17, 2009 at 19:11. Reason: removed self-promotional stuff

  2. #2
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    Fantastic information reg the SEO. Its clear and very simple to know about this.
    I have a small problem reg the selection of keywords for my site. Since this the most important i am waiting for the good keywords...
    Can you help me in knowing the ways for geting the good keywords..

  3. #3
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    Quote Originally Posted by jamesfoster View Post
    Fantastic information reg the SEO. Its clear and very simple to know about this.
    I have a small problem reg the selection of keywords for my site. Since this the most important i am waiting for the good keywords...
    Can you help me in knowing the ways for geting the good keywords..
    People get started their business website but forget when start optimizing site for search engine. Keep all your business content in your mind. Like you Sell "Dior clothing" " Nokia mobile" etc. first make sure what kind of clothing you sell. is it fabric? leather? or something else? Mobile is nokia? samsun? or motorola? Understand your content keywords.

    Now you time to analyze keywords density and ranking on search engine. To know what keyword is best for clothing on search engine and is upto high rank.. check high volume keywords ranking on search engine on adwords google..


    There you may analyze Clothing keyword either what kind of clothing keywords.There you'll find dozens of keywords has approx search engine volume. like Women's clothing, men's clothing and ect. select high volume keywords that matches with your site content..

    Description should have more prominent that what you have special offers for people...
    Last edited by r937; Feb 17, 2009 at 19:12.

  4. #4
    Motivated Procrastinator seriocomic's Avatar
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    Interesting that your first post on the forums is a 'how to' repitition of all the information that is already in the sticky posts - anyhoo - good on you, maybe someone who doesn't read the sticky posts will get some value.

    http://www.sitepoint.com/forums/showthread.php?t=182915

    Quote Originally Posted by seoxpert View Post
    Beware Flash and Java!
    ...
    If you must use Javascripts or Flash to dazzle your visitors, remember that spiders do not read the code or appreciate your hard work. Indeed, as the spiders only read source, and if you use Javascript heavily, the spiders may limit the amount of source they are prepared to read. It is, therefore, good SEO practice to place the Javascript in an outside file.
    1. Java and JavaScript are completely different beasts.
    http://en.wikipedia.org/wiki/Java_(programming_language)
    http://en.wikipedia.org/wiki/JavaScript

    2. Search engines CAN spider and index JavaScript (URLs only) and Flash content.
    http://www.azakers.com/google-crawls...news-at-11.php
    http://googlewebmastercentral.blogsp...-indexing.html

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    Every search engine campaign DOES NOT begin with keyword research. Only amateurs work that way, so clearly you are an amateur.

    You start with humans, with market research, keywords are a part of it, but you don't begin with third party keyword data, you begin with a metric of all sorts of useful data on your target demographic.
    Distinct SEO | Calgary SEO Marketing & Social Media Consulting

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    Quote Originally Posted by seriocomic View Post
    Interesting that your first post on the forums is a 'how to' repitition of all the information that is already in the sticky posts - anyhoo - good on you, maybe someone who doesn't read the sticky posts will get some value.
    My first thought too.

    Quote Originally Posted by djstreet View Post
    Every search engine campaign DOES NOT begin with keyword research. Only amateurs work that way, so clearly you are an amateur.
    Not sure about this. SEO is about optimisaing for search engines, search engines are used to find things and the way people do that is to enter words, known as 'keywords', which the search engines then use to find relevant pages. In otherwords, SEO starts with keywords, keywords are the most important thing about SEO. IMHO.

    If you're talking about SEM though, that's different.
    It's 530 people, but do you really get it?
    ImgWebDesign - Web design in Buxton, High Peak, Derbyshire UK.

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    Thank you seoxpert. Your information is Fantastic. I am lancing the site reg the Food materials. I got your Point.. i had desided some keywords for the site.. Is there any thing i have to do with Tools like google adwords etc..,
    Again thanks for the Helpfull post

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    SitePoint Evangelist annescoffield's Avatar
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    keyword researching method... it is very basic but one of the most critical methods in seo. one wrong move in choosing your keywords and that's it, it may affect all your plans for the site. nice information and reminder for all of us. thanks!

  9. #9
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    Quote Originally Posted by vit View Post
    First of all make your website "pretty" for Google and other search engines by working on the content and making it consistent and relevant to the topic you've chosen for the website. ClassEngine would be a right tool for this.
    I think looking pretty for a website does not fit the description its the content that matters not the design.
    Hottest Printers and Computer deals

  10. #10
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    Thanks for the information reg the keywords.
    I agree as you said any one wrong move in choosing your keywords and that's it, it may affect all your plans for the site. So i am planing to give this to any expert who can give the correct keywords.. and after that i can Do SEO to my site by myself

  11. #11
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    Great post with some useful information. But did you write the post or get it from somewhere else.

  12. #12
    SitePoint Enthusiast thegman3's Avatar
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    Yeah this is all pretty basic SEO stuff.

  13. #13
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    Well for sure keywords are at the base of it all but then it is a constant optimization....

  14. #14
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    The mentioned SEO techniques are all very basic stuff. One thing a lot of businesses ignore is the conversion. Somehow they think their top-ranked sites will sell like crazy. Not true. If visitors come and go without buying anything, it is a wasted effort.

    Testing site conversion is very important. Not all contents have equal weight in converting a visitor to a customer, so you need to decide what content must be enhanced and which must be left out.

    Also, creating fresh content is important, but creating fresh content for human readers is the most important. Write for your readers, not search engines. It is your readers who buy your products and services, not search engines.
    SEO Service Minneapolis MN
    Search Optimization & Web Design, Minneapolis, Minnesota
    Minneapolis Search Engine Optimization MN
    Search Engine Optimization SEO - Minneapolis, Twin Cities, MN

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    It is always advice to do

    Use Fresh, Unique Content

  16. #16
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    Hello folks.. Thanks for appreciating my post .. After so long i am back to forum and surely will share knowledge regarding SEO..

    Once again thanks..


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