I found this website (ProjectWORD) a month ago and thought I'd give it a try, for £1 it's not going to break my bank balance.
The website is a fun way to advertise your website by placing a defined word of your choice, if available, which best describes your site, business, home page, etc...
Then it's yours for life, well, on that website at least.
You can then place your word into a category to suit your website/word and they give the chance to make a free online business card.
So far it has produced a number of hits, not on a massive scale I must admit, but the website is fairly new but is gaining in popularity as the site has over 4800 words defined already. Thats £4800 pounds in their pocket, now why didn't I think of that
The problem with a site like this is there is a decreasing return, because more and more external links are being added to the homepage, and therefore the value being passed is getting lower and lower.