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  1. #1
    SitePoint Enthusiast
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    Jan 2007
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    How Much should I charge for banner ad for this site?

    I am running a website concentrating on Careers & Jobs in India.

    Here are my site's statistics.

    PR: 4
    Alexa Rank: Under 190,000
    49,000 Visits (monthly)
    43,000 Absolute Uniques (monthly)
    80,000 Pageviews (monthly)

    How much do you think I should charge monthly for a 150x90 banner ad that would appear on the sidebar above the fold throughout our entire site?

    Thanks...
    Last edited by aurictitan; Sep 18, 2008 at 12:13.

  2. #2
    SitePoint Wizard masm50's Avatar
    Join Date
    Oct 2001
    Location
    UK
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    I don't have a site with your demographics so can't comment.
    I generally say to charge about double what you would get if you had your best performing ad network (possibly AdSense) run ads in that spot.
    I wrote a short guide on selling ads directly to advertisers on AdBalance as this question gets asked a fair bit.

    -Tim

  3. #3
    SitePoint Evangelist
    Join Date
    Aug 2008
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    I'm an advertiser, and all I can tell you is what I would pay, and why.

    Maybe, maybe, 1% of your visitors will click on my ad. 2% would be considered good.

    Of those going, maybe, maybe, 2% will buy. And that's a big maybe.

    So, with that said, I couldn't see myself paying no more than $75 a month. If that.

  4. #4
    SitePoint Enthusiast
    Join Date
    Sep 2008
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    Really, $75? Dang, I think I am undercharging - that's good to know.
    Peter Answers all from the tarot to online tricks and pranks.
    Gourmet Food Gift Baskets make great gifts!
    UB Funkeys are fun for all ages.
    Woodbury Commons premium outlet shops.


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