
Originally Posted by
pablo neruda232
i never thought a forum could be as interesant as this one...but i think this is wrong Before we begin the actual artwork for a website, we first build a sitemap for you, and a content pyramid to determine which parts will be given primary-level importance, secondary, and so on.
The sitemap is required to optimize your website for your audience (the end-users), and to allow the possibility of If this is not prepared before we begin any work at all, there is a chance that your website will be very difficult for your audience to use, and could negatively affect your ROI. Industry studies show that if users cannot immediately find what they are looking for, or they cannot make sense of the content on the site, they exit.
Also, if a sitemap is not properly designed beforehand, there is a strong possibility that future changes will require a "start from scratch" approach: we highly discourage this as it creates disorientation among users, which can lead to existing users leaving the website before completing the task they had set out to do.
In that regard, the content pyramid supports the sitemap by providing each section with the appropriate "call-to-action" spots and "focus areas" in order for users to find what they need, and for your party to maximize content exposure.
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