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  1. #1
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    How Important is Alexa Ranking

    Hello everyone,
    I had a quick question about Alexa since I've recently discovered that their rankings are pretty inaccurate for anyone outside the top 100,000. How important is Alexa Rank? Is it useful for getting affiliates? Does it impact my Google page rank in any way? The two seemed to be going up slowly at the same time but I'm guess that's just coincidence (at least I hope lol).

  2. #2
    . shoooo... silver trophy logic_earth's Avatar
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    I say it is as useless if not more so then Google's "Page Rank".
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    SitePoint Zealot Smart-Guy's Avatar
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    Alexa ranking has already lost its sheen because it can be influenced and nowadays nobody cares about alexa. Go for the traffic which is targeted, that to from search engines...

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    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Until recently the ranking was based entirely on visits by those with the Alexa toolbar installed and everyone else was ignored.

    Amazon have apparently changed the way it is calculated recently but i haven't seen anything to indicate what the changes are.
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  5. #5
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    your site is more valuable with higher Alexa rank

  6. #6
    SitePoint Addict Robert_2006's Avatar
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    I feel Alexa has no value what so ever.

  7. #7
    SitePoint Wizard bronze trophy C. Ankerstjerne's Avatar
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    Alexa has no real value. Scam artists can use it to fool ignorant people about the value of a site, but that's about it.
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  8. #8
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    I think it's useful for measuring/comparing the really large sites (in the top 15,000), but you shouldn't really worry about it too much outside of that. It's also useful in monitoring trends of traffic (sudden increases in traffic, losing/gaining traffic over time, seasonal changes, etc)

  9. #9
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    It used to be that getting a high alexa ranking was one goal for a website. Now...it is not that important really.

  10. #10
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    Quote Originally Posted by DanSEO View Post
    I think it's useful for measuring/comparing the really large sites (in the top 15,000), but you shouldn't really worry about it too much outside of that. It's also useful in monitoring trends of traffic (sudden increases in traffic, losing/gaining traffic over time, seasonal changes, etc)
    Its not useful for any of those things.

  11. #11
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    lol WOW, there definitely seems to be some disagreement on the validity and value of Alexa rankings, I feel like I know even less than before I asked the question. Thank you all for taking the time to answer, this thread was entertaining even if it didn't turn out to provide the answer I was looking for.

  12. #12
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    Quote Originally Posted by cbp View Post
    Its not useful for any of those things.
    According to you.

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    Quote Originally Posted by DanSEO View Post
    According to you.
    Nope. Its according to anyone who actually knows how Alexa works; knows how its so easily distorted (even for sites in the top 10 000); knows that there are paid services that get you a higher ranking; knows how jumps happen when a webmaster installs the toolbar; etc etc
    Quote Originally Posted by OddLot View Post
    lol WOW, there definitely seems to be some disagreement on the validity and value of Alexa rankings, I feel like I know even less than before I asked the question. Thank you all for taking the time to answer, this thread was entertaining even if it didn't turn out to provide the answer I was looking for.
    Look at it this way - who cares?

    What effect is it going to have on your site if its ranked 10 000th, 100 000th or 1 000 000th by Alexa? It will matter if you want to scam an advertiser into thinking you have a better ranking (but advertsiers are getting smarter ...I do not buy advertsing off anyone who shows me their alexa ranking ...I do not trust them).

  14. #14
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    Quote Originally Posted by cbp View Post
    Nope. Its according to anyone who actually knows how Alexa works; knows how its so easily distorted (even for sites in the top 10 000); knows that there are paid services that get you a higher ranking; knows how jumps happen when a webmaster installs the toolbar; etc etcLook at it this way - who cares?
    I know how Alexa works.

    Are you telling me Alexa is completely useless? Look at the other uses for Alexa I listed. I can tell you I've started social bookmarking for one of my sites and Alexa already shows the jump in traffic in their website. I definitely wouldn't want to buy a website whose Alexa rank has been going down for the last 6 months. If Alexa was worthless it wouldn't exist.

    http://tinyurl.com/6kphaw

    It's pretty obvious that that website would have a massive increase in traffic around Christmas, but I think it's pretty amazing that Alexa is able to measure trends and all that stuff.

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    Quote Originally Posted by DanSEO View Post
    I know how Alexa works.
    Really?
    It's pretty obvious that that website would have a massive increase in traffic around Christmas, but I think it's pretty amazing that Alexa is able to measure trends and all that stuff.
    Its only measuring increases in traffic amongst those who have the toolbar installed. Who has the tool bar installed? ...usually just webmasters and some techie people ...so any seasonal trends in traffic from alexa is crap as its so massively distorted toward the sorts of sites that those sorts of people visit ... its totally useless even for what you think its useful for.

  16. #16
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    Quote Originally Posted by cbp View Post
    Really?Its only measuring increases in traffic amongst those who have the toolbar installed. Who has the tool bar installed? ...usually just webmasters and some techie people ...so any seasonal trends in traffic from alexa is crap as its so massively distorted toward the sorts of sites that those sorts of people visit ... its totally useless even for what you think its useful for.
    Just forget it. People are so thick.

  17. #17
    SitePoint Guru Paid Surveys's Avatar
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    It totally depends on your outlook. For me I don't like Alexa and find it a waste of time and the Google PR much better. However if you appear in the top 100,000 websites on the net Alex can be useful for selling site links

  18. #18
    SitePoint Wizard angilina's Avatar
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    I never worry about Alexa Rank. Traffic is what we need, and alexa rank has nothing to do with helping to increase traffic.

  19. #19
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    Alexa ranking will not increase traffic ...But its a good indication of your traffic that you can market..

  20. #20
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    Affiliates do use Alexa as a tool.
    The lower the number, the more likely they are to do business with you and give you products to recommend for commission since they have an idea of what kind of traffic you receive.
    It's not a tell all, but it can certainly help.
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  21. #21
    SitePoint Zealot water2filter's Avatar
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    I already donot consider this. bcz alex rank can be easily cheated.

  22. #22
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Alexa ranking is like a non-random survey. It counts only those using the Alexa toolbar.

    Think of the different responses you might get to a survey about how often they visit the beach if you ask people at a beach and the totally different response you'd get if you asked in a town that is several hundred kilometres inland.

    The sites that people visit who have the Alexa toolbar installed may be significantly different from those visited by those with different toolbars installed (or no add-on toolbar at all - as the majority have). Only the extremely popular sites would get enough Alexa toolbar users for the stats to be remotely close to correct.

    A top ten site on Alexa probably is in the top 30 or so.
    A top 100 site probably is in the top 500 or so.
    A top 1,000 site probably is in the top 10,000 or so.
    A top 10,000 site probably is in the top 500,000.
    Much beyond that and the rankings are meaningless.
    A site could have an Alexa ranking of 100,000 and still be in the top 1,000 most visited sites if few visitors to that site have that toolbar. After all you need to let them track where you go if you want to help them rank sites and most people prefer privacy.
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  23. #23
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    i think alexa ranking is not important

  24. #24
    SitePoint Evangelist
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    In my opinion, you can see how competitive your site is whether you belong to the top or beyond.
    (Not really a big deal, Just continue working on your site)

  25. #25
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    In my opinion Alexa Ranking is useless. Doesn't really show anything.


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