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  1. #1
    SitePoint Enthusiast
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    Apr 2006
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    Traffic Tracking

    I plan on advertising on a news portal that is specific to my clients. I tried to look at the portal's stats on ALEXA, but I did not find much information. Is there another service that would allow me to look at the portal's traffic without having to ask the owner for the stats. I simply want to know if my investment in advertising is worth it.

  2. #2
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
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    Southern California
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    There are a lot of ways to look up a site's credibility. Alexa and Compete.com both provide free stats based on sampling and toolbars. More powerful systems like comScore and Nielsen/ Netratings can provide a much more accurate insight but come at a cost and only are available for larger sized sites. Hitwise is a similar tool with similar restrictions but uses a very large sample of tens of millions of individuals through ISPs giving it a slightly different look at the data.
    - Ted S

  3. #3
    SitePoint Zealot
    Join Date
    Jul 2007
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    Macomb, MI USA
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    A site that we use to determine "size" is Quantcast:
    http://www.quantcast.com/sitepoint.com
    inClick Ad Server - Start Your Own Performance Based Ad Network
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