Just posted this exact same post on a different site but this one seems a lot more lively!
For various reasons I want bore anyone with, I'm considering selling my site for a lump sum - OR I'll just keep plugging away at it, not sure yet. Yes it's one of those "little current income but great potential" sites but I really do mean that.
It's a PR3 (about 660 backlinks) selling my own software, a fairly sophisticated Windows desktop app. Buyer would get the domain (6 letter my brand dot com) which is 4 years old, the full source code and rights to the software, the site and contents plus full rights to the 200 page illustrated ebook that goes with the software.
The site also has a fully featured blog hosting system but I'm the only one using it right now. Users can choose about 20 templates, has adsense built in, does mobile blogging, it's the full monty but not being utilised or pushed really.
I'm hesitant to mention the domain or even the topic as the last thing I want is this site showing up for a search on my domain! Let it suffice to say it's a very popular topic, with the market saturated but not in terms of software.
With the right marketing or affiliate network (Clickbank?) it could explode - or not. I don't know. All I know for certain is around 30 organic visitors a day, about 2 sales a month at $40 each and I don't have the time or money to do anything with it. One month it was mentioned in a mag and I got 6 sales in a week, so the potential is there.
I'm going by Statscounter, by Awstats it's some silly number not worth mentioning. Let me check.. 1957 "sites" (people) this month, but I don't believe that. Statscounter says more like 450.
Also the SW is in C#/.NET, when MS release .NET 3.5 it will be a one click operation to convert it to 3.5 and another click to convert it to a web application. I know of one site that is doing just that and claims a million sign ups, if that's real or not I dunno. Total competition is about 6 other companies, more if you look at the broader market.
I don't have the cash to advertise or keep figuring out how best to sell it, I'm not a salesperson. Currently the purchase system is awkward, customers have to dowload, then get a registration code in order to buy, via Shareit, who have a hideous sales cart. I also make people provide a name and email to dowload the demo. I suspect a easy download and just take paypal payment and give a full version would boost sales a lot. Maybe. Again I don't know for sure.
The site also has a full-blown autoresponder system, which I'm barely using and a ticket-support system I've only just installed.
Right now I have too much on my plate, new baby coming (hopefully) am unemployed but busy with stuff such as the house.
In terms of current income the site isn't worth much, in terms of potential it could reach a grand a month, even a week, if you are good at marketing, brand building etc.
As such I'd want a minimum of $22,000, or would rather keep nibbling away at it when I have the time and money. Is that way too cheap, way too expensive or what?
I really wouldn't want to sell it for less than that, it's 4 years of grind, fun but grind, plus considerable expense too.
What sez you people?