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  1. #1
    SitePoint Member
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    Post Advertising in Yellow Pages?

    Do any of you advertise your webservices in the yellow pages? If so, is it a good investment?

    Thanks!

  2. #2
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    We did so in the past, but stopped. We figured that it wasn't a good investment for our business, which is rathar world wide now than localised. What about word wide yellow pages ?
    Chris
    GHR Software, ZIIA, free Enterprise Information System
    www.ghrsoftware.com

  3. #3
    SitePoint Wizard
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    I don't have any personal experience, but from what I've seen with other businesses, the yellow pages are best for businesses that deal with emergencies - like plumbing or electrical problems that happen suddenly and need an immediate response.

    For the thousands you could spend on a YP ad, I'd say find a handful of businesses you want to have as clients and spend the money on direct mail and other ways to market to them.

    Steve

  4. #4
    I hate Spammers mobyme's Avatar
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    When we first started we advertised in the Yellow pages but didn't renew the following year for two reasons. The first was that we had very few inquiries from it and the second was the people who did contact us from it were real cheapskates who seemed to have contacted every other company that was in it and expected us to get into a Dutch auction
    There are three kinds of men:
    The ones that learn by reading.
    The few who learn by observation.
    The rest of us have to pee on the electric fence.

  5. #5
    SitePoint Wizard bronze trophy Tailslide's Avatar
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    I agree with the others - it's expensive and didn't get the expected results.

    At least it was better than yell.com the UK online version of yellow pages which, after initially listing me correctly, decided that after 6 months I'd become a Childminder Service!!
    Little Blue Plane Web Design
    Blood, Sweat & Rust - A Land Rover restoration project

  6. #6
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    It's only interesting if your business is aimed at local traffic, otherwise it's a waste of money.

  7. #7
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    You are all saying exactly what we had thought.

    Thanks!


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