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  1. #26
    SitePoint Enthusiast
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    Well - these are mostly potential clients that I'm losing. They are small (usually single person) businesses that are weighing a free blog vs. having a web site and/or hosted blog. And usually the "FREE" wins out - so I'm trying to figure out how to market this better on my end.

  2. #27
    The knight who said ni! RockyShark's Avatar
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    This isn't really a Wordpress Vs other CMS issue - this comes back to you demonstrating your expertise correctly.

    Really - if someone wants the free option, don't waste time on them. Perhaps you need to re-examine the type of clients you're chasing. If it's a market segment with no money to spend on websites then pick a market segment that does have money to spend.

    Some time ago, this blog was maintained by Andrew Neitlich, and he wrote some good info about this topic.

    Things have changed a lot in our industry in the last 10 years. In the beginning, we needed to convince our clients that they actually needed a website, and why the web was a good thing. That's not the case any more. Most businesses acknowledge that a website is "one of things you need to do" - much like an ad in the Yellow Pages.

    If the people you're talking to think they can go it alone, then wish them well and move on. Find the people who are smart enough to realise that they need a specialist to get it done properly.

  3. #28
    SitePoint Addict BlazeMiskulin's Avatar
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    Quote Originally Posted by wardweb View Post
    How do you answer clients who ask why they should pay you to setup a blog, instead of just using one of the free hosted ones out there?
    Extensibility.

    A self-hosted website may use WP for the CMS, but it's still a full website. You can add custom forms, downloads, calendars, e-commerce, and... well... anything. A free blog will never be anything more than a blog with delusions of grandeur.

    I have a client that started up a restaurant a couple years ago. She started out with our smallest hosting package and WP as the CMS. Now, she has 2 restaurants, a bar, and a catering business. We've added another domain to handle the expanded businesses. It has an interactive calendar. We'll be adding online reservation forms for the banquet hall, PDFs of the rental contracts for download, and a gallery for photos of events. All these features will help to increase her business. Who knows what will be added in the next year or two. It's costing her a couple dollars a month for hosting and in return she's getting a site that is infinitely expandable. She also gets stats, e-mail addresses, subdomains, databases, etc., etc., etc.

    And... When something goes wrong with the site, she can call me up and know that we'll start fixing it within minutes.
    M Blaze Miskulin
    President
    Geek Niche Web Hosting

  4. #29
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    Wow - you guys are soooo right. Thanks for the good advice... and the reminder that I really don't need to try to COMPETE with the free stuff. I have my own value-added services and if they don't see the value in them, then we're not a good fit for a business relationship.

  5. #30
    SitePoint Addict BlazeMiskulin's Avatar
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    Quote Originally Posted by RockyShark View Post
    Most businesses acknowledge that a website is "one of things you need to do" - much like an ad in the Yellow Pages.
    This is kind of funny. At my primary job, we've cut back our yellow pages advertising to the absolute minimum. We have just a listing--much to the disappointment of the lovely young sales girl who called on me last week. I think she's going to have to get used to it, though. The number of people who go online to look up a phone number is continually increasing, while the number that use the yellow pages seems to be falling. Even the yellow pages realize this--they hype their online listings more than they do the book listings.
    M Blaze Miskulin
    President
    Geek Niche Web Hosting


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