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  1. #1
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    Google and 'The Yoyo Effect'

    My site was doing okay at page 3 of the SERPs and gradually moving up when suddenly 'the yoyo effect' kicked in. The site dropped dramatically to page 12 and stayed there for a few days. Then it went up to page 7. The next day it was page 13. This has been going on for a while now and today my site is on page 13 when yesterday it was at page 5, the day before it was at page 12 and the day before that it was at page 5!

    Has anyone else experienced the yoyo effect and does anyone know why it's happening?

    If you need the url of my site, let me know.

    Thanks.

  2. #2
    Non-Member 501's Avatar
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    Well, maybe they are working on a new algorithm. I usually dont bother just wait a for a few days and check it out again.

  3. #3
    SitePoint Wizard bronze trophy C. Ankerstjerne's Avatar
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    If your site is on a subject with a high level of competition, and all the sites are only marginally different in terms of rank, even small changes will create large fluctuations. As writte above, try waiting it out for a few weeks, and see what happens.
    Christian Ankerstjerne
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  4. #4
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Of course it may just be that they stopped half way through an update for some reason and only some of their servers have been updated. You can often find sites listed in two different places depending on which of Googles dozens of servers gets selected for the lookup.
    Stephen J Chapman

    javascriptexample.net, Book Reviews, follow me on Twitter
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    <input name="html5" type="text" required pattern="^$">

  5. #5
    SitePoint Wizard
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    A few weeks ago, I was jumping between positions 6 and 2 with changes coming every few minutes. One minute I'd be #4, then a couple minutes later #2, etc. It looks like I settled in slots 4 & 5. So I have two slots in the top 10.

    Not a very competitive keyphrase, but I do get some traffic for it.

  6. #6
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Where the changes back and forth happen over a short period it just means you are accessing different servers for the different lookups. The Google servers don't all update at exactly the same time.
    Stephen J Chapman

    javascriptexample.net, Book Reviews, follow me on Twitter
    HTML Help, CSS Help, JavaScript Help, PHP/mySQL Help, blog
    <input name="html5" type="text" required pattern="^$">

  7. #7
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    Interesting ideas. I'm not sure whether it would be a Google update thing though as this yoyo has been going on for about a month now. It is quite a competitve term so that may be a reason.

    After being ranked at #121 yesterday, I am now at #30 - the yoyo effect continues!

  8. #8
    SitePoint Evangelist
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    I was ranked on first page for 5 keywords then couple weeks ago they ALL dropped to page 3 and 4.

    I got one ranking back to the main page but after a day they ALL dropped back to page 3/4 again.

    Seems like I am being penalized for something.

  9. #9
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by Ross19821982 View Post
    I was ranked on first page for 5 keywords then couple weeks ago they ALL dropped to page 3 and 4.

    I got one ranking back to the main page but after a day they ALL dropped back to page 3/4 again.

    Seems like I am being penalized for something.
    If you were being penalized there would be no fluctuation. You'd just be penalized and that would be it. You also would most likely be removed from the index completely as opposed to a ranking penalty.

  10. #10
    SitePoint Evangelist
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    Just seems weird that as soon as I get near the first page again ALL my keywords fall back at the exact same time.

  11. #11
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by Ross19821982 View Post
    Just seems weird that as soon as I get near the first page again ALL my keywords fall back at the exact same time.
    That usually indicates either:

    1) A new site/page bonus is no longer in effect
    2) A fundamental change in either the website or how Google views common elements of those webpages. Devaluing something associated with all of those pages can achieve what you have seen.

  12. #12
    SitePoint Evangelist
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    They were ranking well for over a year, the site is 2 years old

    It was my index page where the rankings fell, my inner pages still rank the same.

    Shame as my earnings have fallen by about $4k as a result

    Just wish I knew the reason but something has changed as you said, either with my index page or with Google.

    Ill just keep getting backlinks.


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