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  1. #1
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    Should I let clients have the banners we make for them to place on other sites?

    Hi,

    Wondering how to handle a situation with respect to IP and banners, etc... We recently started selling large format banners (Flash) on our site for clients. We design/produce the banner and place it on our site(s).

    An advantage we have over our competition is that their banners are dull and non-Flash-y But now our clients are asking for the banners we made for them to be placed on these other sites. This of course removes one of our advantages - and we end up doing all the work(!). Ideally, we would not want the ads we produce to be displayed on our competitor's sites.

    Additional background:
    * Currently, we were not charging for creation of the ad, but were thinking of charging an hourly fee for creation (usually 1-2 hrs. +) - can we still charge for the ad but say it can only be used on our website? (And is this type of thing done commonly?)

    * We were also thinking of keeping the free production, but if asked for the ad to place on other sites, charge some kind of "transfer/release fee" to cover the cost of production (and then some - like several hundred bucks). Though at first blush, this seems to punish the clients more than our competitors.

    Was wondering if others have faced this dilemma and how have they handled it?

  2. #2
    SitePoint Member
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    If you created it for your your site, I would suggest selling it to them as a product. You could license it per site as well, but then you have to track it..

  3. #3
    SitePoint Enthusiast jt_va's Avatar
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    I wouldnt give them anything. Charge them as much as you can for the banners.

  4. #4
    King of Paralysis by Analysis bronze trophy
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    Quote Originally Posted by nate_02631 View Post
    Hi,

    Wondering how to handle a situation with respect to IP and banners, etc... We recently started selling large format banners (Flash) on our site for clients. We design/produce the banner and place it on our site(s).

    An advantage we have over our competition is that their banners are dull and non-Flash-y But now our clients are asking for the banners we made for them to be placed on these other sites. This of course removes one of our advantages - and we end up doing all the work(!). Ideally, we would not want the ads we produce to be displayed on our competitor's sites.

    Additional background:
    * Currently, we were not charging for creation of the ad, but were thinking of charging an hourly fee for creation (usually 1-2 hrs. +) - can we still charge for the ad but say it can only be used on our website? (And is this type of thing done commonly?)

    * We were also thinking of keeping the free production, but if asked for the ad to place on other sites, charge some kind of "transfer/release fee" to cover the cost of production (and then some - like several hundred bucks). Though at first blush, this seems to punish the clients more than our competitors.

    Was wondering if others have faced this dilemma and how have they handled it?
    I totally don't get your business model or why you don't want your customers' ads displayed on other sites, the ads are you for customers to make money, not you.

    With that said, you can do whatever you like, but keep in mind that there are plenty of banner designing companies out there that they can go to to get the work done, and none of them charge several hundred bucks or tell clients what they can do with their banners.

  5. #5
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    I would charge a flat fee if they want to use them on another site

  6. #6
    SitePoint Evangelist asprookie's Avatar
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    You didn't specify if your clients are advertisers? If so, you must charge a flat fee if they want to use your custom banners on competitors websites. I have the feeling that they convert well.


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