I was thinking of giving my existing clients a voucher for my services to be passed on to anyone they thought may be looking for a website. They could do their contact a favour and I might get a referral.
Just wondering if this seems a bit cheap and tacky, or a good idea?
Not tacky, but maybe not as effective as just calling your clients up and asking them for who of their business contacts they thought could use your services. You might save the cost of the coupon and you will also know the names of possible new clients to contact.
On the other hand, it's also marketing to a small circle and I think marketing needs to cast a wider net so that you catch clients who may not be related to any other person you've ever met or could meet one "connection" away.
Naturally this won't target anyone in a completely new circle, but it does have the advantage of being "warm". That is, whoever my current clients pass the voucher onto are obviously known to them, so there is a level of trust with the recommendation which I would not have contacting strangers.
As long as your services has to do with webdesign and in that field. Not all professions can legally do that. Is it tacky? A little, yes. I worked for a firm that did this and they set up booths and fairs and passed out discount cards 10% Off or 20% off services. Was it effective? I heard they actually got clients from that.
Last edited by stymiee; Mar 5, 2008 at 21:52.
Reason: use your signature
I forget to mention, this one company gave out these discount cards during Christmas. It was sent to existing clients with a cover letter indicating they were receiving a discount card for future services. A lot of these get rich quick seminars pass out these fake dollars and discount cards. Its pretty common with real estate seminars and these motivation seminars like Anthony Robbins.