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  1. #1
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    Exclamation How to Get Free Advertising For Your Home Business

    I have a client who's a computer trainer. She didn't have a lot of money to spend on advertising, and she desperately needed clients. After consulting with her, I realized that she had a unique aspect to her business. Unlike other computer trainers in the area, she would actually come into your home and train you at your convenience - 7 days a week. No one else in the surrounding areas was making housecalls. That was her "unique selling proposition." That was her advantage. I made a telephone call to the local newspaper, and voila...instant interview!

    Because of that newspaper interview, my client's business increased to the point that she is now considering hiring other computer trainers to help her with the additional business that she has received.

    By the way, this method of free advertising not only works with newspapers, it works with the electronic media as well, including television, radio and the internet. How do I know? Because I've used this method to acquire free advertising for several of my clients. Technically, it's called "free publicity," but it's all the same thing.

    Is there something unique or interesting about your home business? You may be able to use that to your advantage to get free advertising. It's worth a shot isn't it? After all, it's only going to cost you a phone call.

    Dale King
    Tired of all the money-making
    hype, lies and scams? Read this!
    http://guruknowledge.org/pages/The-S...liate-Handbook

  2. #2
    SitePoint Member
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    I doubt that many local newspapers act like this one - giving free advertising space is rare ;-)
    STAR ENTERPRISE - Information Technology Is Our Universe !
    Consulting | Software Development | Services
    Internet: www.starenterprise.com - info@starenterprise.com

  3. #3
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Sure they do. You just have to have a really good idea that would interest their readers. Most businesses don't.

  4. #4
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    They do in my area. They love to do articles about small business. Not sure about tv but newspaper are easy to get article about company.

  5. #5
    SitePoint Addict Hafsoh's Avatar
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    There is nothing free here, though there could be discount given if both your business and theirs will benefit from such advert.

  6. #6
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Um how is a free article about your business not free?

  7. #7
    Avid Logophile silver trophy
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    The cost of a phone call, I suppose.
    {one of the very few things that has gone DOWN in price in the last 10 years}
    Don't be yourself. Be someone a little nicer. -Mignon McLaughlin, journalist and author (1913-1983)


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