(I came across this interesting article, thought I'd post it for comments)

"The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it's probably the most daunting aspect of the work. So, to help ease some pain, I figured I'd address many of the most common questions about keeping up with the search engines' ever-changing mathematical formulas that rank search results."


Posted by randfish on Wed (2/20/08) - rest of the article