SitePoint Sponsor

User Tag List

Results 1 to 10 of 10
  1. #1
    SitePoint Enthusiast
    Join Date
    Nov 2007
    Posts
    27
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    The Transition ** SMALLFRY ---> BIGTIME **

    How does a small time web/graphic designer doing small scale ecommerce websites and graphic design locally make a transition to a high profile design and media agency charging big bucks getting substancial marketing budgets from client and companys of a substancial size and turnover ($2 - $30 million turnover) - Im not talking McDonalds etc... Just substancial clients with large budgets.

    Thanks

  2. #2
    SitePoint Enthusiast exstatic's Avatar
    Join Date
    Sep 2002
    Location
    London, Melbourne
    Posts
    82
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Good question, I can't say I am speaking from experience or anything because none of my clients fit into that category, but I would think it comes down to how confident you are of YOUR reputation, how capable you are, and what other clients say about you.

    Maybe list the top 10 companies you want as your clients, develop a very strong - professionally printed portfolio, list 5 things you can do to improve their current website and then approach them in person telling them how good you, what you can do to improve their online presence are and why they should use you.

    You nourish and ensure they get the best product and service possible, you listen to all their needs and be there for them.. then let word of mouth and industry reputation do its job.

    Well thats an ideal scenario anyway

  3. #3
    SitePoint Wizard jimbo_dk's Avatar
    Join Date
    May 2005
    Location
    Singapore
    Posts
    1,261
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I wish I had the experience to answer that question.....
    Winners Respond. Losers React.
    Singapore Web Designer

  4. #4
    SitePoint Enthusiast
    Join Date
    Nov 2007
    Posts
    27
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Confidence is my strong point - and i belive i have decent selling skills - great design skills - but only average technical ability... I do however have a number of great programmers i can call upon at any time that offer me 5 star work at good prices for which i can happily outsource and still make a good profit at present dealing with small clients... If i can do this now, i could make great profits with bigger clients and budgets...

    I want to jump ponds if possible and turn it up a gear - charge high price's and clients with big budgets not even blink an eye lid instead of having to be very price concious with small time local businesses in the fear they will go elsewhere for the cheaper option as there budget cant facilitate it - a lot of the time selling myself short.

  5. #5
    I hate Spammers mobyme's Avatar
    Join Date
    Apr 2004
    Location
    Sunny Snowdonia
    Posts
    662
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It's a fallacy that big companies with big budgets will not bat an eyelid at higher prices. The competition at this level is more intense if anything. They have specialist buyers whose job it is to go through things with a fine tooth comb to ensure that they are getting value for money, that you have the expertise to get the job done and then probably the most important thing of all, that you have for want of a better word the pedigree, solidity and experience too see the job through and maintain it afterwards. It is a confidence thing exactly the same as you experience with your local buyer; only instead of the owner getting a good "gut feeling" that you would be a company to run with, you have to get somebody from the relevant department on side to fight your corner and they don't do that unless you meet all the relevant criteria. In short; you have to claw your way up the ladder a rung at a time establishing your credentials until finally you do find yourself in the big league.
    There are three kinds of men:
    The ones that learn by reading.
    The few who learn by observation.
    The rest of us have to pee on the electric fence.

  6. #6
    Word Painter silver trophy Shyflower's Avatar
    Join Date
    Oct 2003
    Location
    Winona, MN USA
    Posts
    10,053
    Mentioned
    142 Post(s)
    Tagged
    2 Thread(s)
    I don't think you can transition from small to big overnight. Hone your skills, keep learning, get experience. Promote your business in the most professional high-end manner possible using the same promotion methods that high-end firms use. If you want to be improve on your success, you have to be willing to make a commitment to your business and a major part of that commitment is investment -- both time and money. Just my
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  7. #7
    SitePoint Enthusiast
    Join Date
    Nov 2007
    Posts
    27
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Do you have any suggestions ShyFlower ? what methods would you suggest ?

  8. #8
    SitePoint Wizard jimbo_dk's Avatar
    Join Date
    May 2005
    Location
    Singapore
    Posts
    1,261
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by mobyme View Post
    It's a fallacy that big companies with big budgets will not bat an eyelid at higher prices.
    This is true. I was surprised when I found out how many big companies lived on cheap out-sourced labour.
    Winners Respond. Losers React.
    Singapore Web Designer

  9. #9
    Life is short. Be happy today! silver trophybronze trophy Sagewing's Avatar
    Join Date
    Apr 2003
    Location
    Denver, Phang-Nga, Thailand
    Posts
    4,379
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The answer: marketing

    I have worked with a lot of big agencies who handle massive accounts. In my opinion, that is a miserable kind of work and not worth the money, but that's another topic! I notice that those companies were built on their reputation, their ability to network, and their contacts.

    I have seen a VP of Marketing leave an agency and using their rolodex alone, start a new successful agency in 6 months from the ground up. The kinds of clients you are talking about aren't looking for great designs, innovation, etc. - they want reliability, stability, general quality. Once you have those things, it's mainly about your contacts.

    FYI: My experience is that you can make LOADS of money with enterprise/large clients, but it's not nearly as much fun.
    The fewer our wants, the nearer we resemble the gods. Socrates

    SAGEWING LLC - QUALITY WEB AND MOBILE APPS. PREMIUM OUTSOURCING SERVICES.
    Twitter | LinkedIn | Facebook | Google+

  10. #10
    SitePoint Addict
    Join Date
    May 2005
    Location
    Tauranga, New Zealand
    Posts
    358
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Hi,

    raise your prices twice a year by 20%. Additionally, raise your average project sizes on top of this by 20% per 6 month by adding functionality or quality as a default. You need to do both while delivering extra value on these 20% increases. If you loose a proposal you need to find out why you have lost it and get that edge back over the competition. If you lost it because you looked small, get things that make you look bigger. If you lost it because of lack of skills, get these skills. I'm not saying do everything yourself, but you need to proove that you can use your programmers and what not on a project.

    HTH, Jochen
    http://www.automatem.co.nz
    Websites, On-line Software and everything Internet
    Follow on Twitter | Connect on LinkedIn | Read on Posterous


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •