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  1. #1
    SitePoint Enthusiast
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    Oct 2006
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    Niche audience and private banner sales

    If you have a site for a niche audience activity and location wise would it be worth it to consider offering private banner sales?

    It seems as though with a already targeted audience captive per se that would be more appropriate than some random CPM campaign that may or may not even be relevant.

    Anyone ever done this?

    Bests,

    Greyghost

  2. #2
    Google Zombie ssandecki's Avatar
    Join Date
    Aug 2007
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    Chicago, IL
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    Adwords is good because you can target keywords or phrases, but if your visitors would need advertisement related to your niche that it might work out well for you.

    You need to run some pilots to get an idea of what kinda of out put their banners will get. You need daily visitors, daily impressions, CTR, etc.


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