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  1. #1
    SitePoint Zealot Websiteguy's Avatar
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    Is this considered trickery?

    I have seen some top companies using this technique. They comment a group of keywords and place it either above the opening html tag or just above the opening head tag like this:
    <!-- keyword, keyword, key phrase, etc -->

    They are acheiving top placement for their searh words. This technique may not be the cause of it, but either way it's there.

    Does anyone have more information as to why they do this?

  2. #2
    SitePoint Enthusiast btcollins's Avatar
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    Trickery

    Never heard of that one before

    I don't think the search engines would even read it

    if it is commented out like that

  3. #3
    SitePoint Wizard bronze trophy bluedreamer's Avatar
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    Looks pretty sneaky to me. If they have to resort to this sort of thing their site structure and content must be pretty s**t!

  4. #4
    SitePoint Enthusiast akashdwivedi's Avatar
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    This technique is a kind of keyword stuffing and comes under spamming. Spider bots generally gives priority to the text (on the web page) visible to the visitors and the text in comments or in code is unimportant for spiders.

    Waiting for more comments.

    All the best.

  5. #5
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    It is an HTML comment and so the search engines are supposed to ignore it.

    Since they basically ignore the meta keywords tag which is where browsers expect to find the keywords they will certainly ignore any in comments.
    Stephen J Chapman

    javascriptexample.net, Book Reviews, follow me on Twitter
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    <input name="html5" type="text" required pattern="^$">

  6. #6
    SitePoint Member mannu84's Avatar
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    Certainly, If it is in comment then Search engine will ignore it.
    I dint see this type of technique till now...

    Thanks

  7. #7
    Google Zombie ssandecki's Avatar
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    This is just a waste of a perfectly good HTML document, the commented sections are for webmaster reference only.

  8. #8
    SitePoint Zealot Websiteguy's Avatar
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    This is pretty much what I thought. I was looking through the source of some of my major competitors and noticed this on some of the companies that were achieving top results. Although the companies with the same or slightly better results weren't doing that.

    Best to do things right and not resort to keyword stuffing. It will only bite you in the end!

    Thanks for all your feedback.

  9. #9
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Yep. That's a trick that only fools the person using it.

  10. #10
    SitePoint Wizard
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    Sounds like keyword stuffing

  11. #11
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    It isn't keyword stuffing because it is only a comment which means only someone viewing the source will see it.

    The only reason for using it would be where you want to remind all of the members of the team who may have to update the page for some reason as to what keywords the page is intended to be targetting.
    Stephen J Chapman

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    <input name="html5" type="text" required pattern="^$">

  12. #12
    Google Zombie ssandecki's Avatar
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    Quote Originally Posted by stymiee View Post
    Yep. That's a trick that only fools the person using it.
    I spilled pepsi all over me at work while reading this one, now I squeak where I walk. Thanks Stymiee!

  13. #13
    SitePoint Zealot Websiteguy's Avatar
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    Good point by felgall. I would agree with that. That makes a lot of sense.

  14. #14
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by ssandecki View Post
    I spilled pepsi all over me at work while reading this one, now I squeak where I walk. Thanks Stymiee!
    At least I am not the only one who spills drinks all over themselves and squeaks while they walk. Although for me the two are unrelated.


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