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  1. #1
    SitePoint Member netdebut's Avatar
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    Question As a publisher, what do you need?

    Hello everyone,

    I recently posted a some questions on what advertisers need, but now, I'd like to know what publishers need. Just as I mentioned in my previous post, I am not here to promote, I am here to find out how I can improve my program to make it even better. Thank you for your time and help on this.

    Okay, here it goes:

    1) What kind of statistical data do you need in order to make your publishing business better? Would you like to see which ads are producing the most CTR, the pages that ads are clicked, what country they're coming from, what else?

    2) Other than the ability to choose what ads to display and what advertisers to work with, what other controls would you like to be able to harness?

    3) Even though you earn money by publishing ads on your site, passive earnings from your referrals for the life-time of his account (whether they are an advertiser or a publisher) and a residual income when your referrals upgrade, what else could we do to make our program more appealing?

    I'm open to other suggestions you may have as being a publisher. What could an ad network do for you to make it better for you? Imagine I'm AdSense, YPN, Clicksor or whatever. Tell me what you need.

    I will do my best to accommodate you, the advertisers and my ad network - basically, a win-win-win-win situation (can't forget the visitors).
    Best Regards,
    Kevin Lam
    Fair Ads Network - Not just contextual ads anymore.

  2. #2
    SitePoint Enthusiast Eric Engel's Avatar
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    Obviously, most publishers will want an option to filter out adult ads. When forming the links, the ability to create a nofollow attribute is important for some. But on top of all that, relevancy is probably the biggest issue. I don't want to see my basket weaving site advertise a new fishing lure. The more control I have over that kind of thing, the better. Some publishers would rather it be automated...not me.

  3. #3
    SitePoint Member netdebut's Avatar
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    Hi Prof. Goldbloom,

    Thank you for your time and feedback.

    The ability to filter out adult ads or any specific ads are available. Just know that we do not accept any pornographic sites. I am not sure what you mean by a "nofollow attribute," can you explain that a little more to me so I can see if I could accommodate others like yourself?

    Relevancy is the easy part; publishers will be able to select the business category and sub-category they want (that alone already filters out many unwanted ads) and ads are then dynamically delivered based on the content of the publisher's page(s) using keywords. You'll also have the control to decide which ads you'll want on your site.

    That means you'll be able to approve and disapprove ads. In fact, I just got done writing about 6 pages of notes of errors and fixes for my programmers to do on that feature (it's called ASAP - Ad and Site Approval Program). Within the week, publishers will be getting paid to vote on ads.

    You can have as much control as you need and still have it be as automated as necessary. There's much more to the ASAP program to explain here.

    Anything else?
    Best Regards,
    Kevin Lam
    Fair Ads Network - Not just contextual ads anymore.

  4. #4
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    Google does not approve ads that provide a link (authority to the site) in other words transfer PR.

    So the publisher will provide a link to the advertiser's site, the user can click on it, however it cannot transfer authority/pagerank.

  5. #5
    SitePoint Enthusiast Eric Engel's Avatar
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    Google doesn't, but I think MSN doesn't have a real good system for filtering out ad content from their results.

    Besides, how would google know not to lend PR if it's a relatively new ad content provider?

  6. #6
    SitePoint Member netdebut's Avatar
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    This is weird, I didn't get notification of you guys responding. I'm glad I checked anyway.

    Well, look at this page guys:

    http://blog.searchenginewatch.com/blog/050118-204728

    Google, Yahoo and MSN allow the use of "nofollow" attributes - not sure why they wouldn't put it into their ad codes. We will use this in our ad codes to make sure all outgoing links/URLs from the ads on your site will not hinder you or harm your pageranks.

    Thanks for bringing that up.
    Last edited by netdebut; Jan 27, 2008 at 08:58. Reason: included URL
    Best Regards,
    Kevin Lam
    Fair Ads Network - Not just contextual ads anymore.


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