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  1. #1
    SitePoint Member
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    Anyone read Internet Retailer?

    Does anyone read internet retailer??
    http://www.internetretailer.com/dailyNews.asp?id=25011
    Rich
    SmartFeed Product Feed Manager
    http://www.productfeedmanager.com

  2. #2
    SitePoint Wizard silver trophy
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    Aug 2003
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    I read it fairly often and catch the press release-articles here and there. The interesting thing about comparison shopping sites is that while you often hear all sorts of comments on their price being too high or traffic converting too low, companies keep paying it. To me this indicates someone is making money -- either initially or in the long term from repeat purchases. In either case managing your budget is essential but if you're seeing competition paying more than you month after month and you're not getting the results you want it may be time to evaluate your offer, landing pages and conversion points to see if the problem is the traffic quality or you & your site.
    - Ted S

  3. #3
    SitePoint Member
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    Its hard to make a generalization, because not all sites convert, and not all products convert. There are 100's of factors that shape the success of using comparison engines for traffic that converts well.

    I would estimate that about 80-90% of quality sites with good margins can profit from these engines.
    Rich
    SmartFeed Product Feed Manager
    http://www.productfeedmanager.com


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