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  1. #1
    SitePoint Enthusiast
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    Best URL format for blog...

    We are about to release a new design of the site and we thought it would be a good time to try and improve our URL

    The site is on a subdomain due to the syndicated nature of the site, so that is none negotiable.

    I am trying to decide what is best with regards to pay off between length, human friendly and keyword density.

    The variables as I see it

    subdomain name |category folder | date | post title

    There are plenty of combinations but I could do:

    A) xx.domain.com/date/post-title

    OR

    B) xxxxxx.domain.com/top-category/date/post-title


    A) This would definately be shorter

    xx = would be the acronym for the subject e.g NYC as opposed to NewYorkCity

    date & post title = self explanatory

    B) Longer but more keyword rich

    xxxxxx = keyword relevant e.g. NewYorkCity as opposed to NYC, btw it is a competitive keyword

    Top-category = this would allow us to get another keyword in, i.e. the article category e.g. gadget, seo etc

    date & post title = self explanatory

    ------

    I prefer B but am worried about the length xxxxx, could be up to 7 characters and the top category could be up to another 8.

    Also I dont know if the date helps or hinders.

    The only other concern I have is that if we change the structure of categories in the future it would easy to work with A than B come that time, but that may be complete rubbish.

    I would love any input you guys have.

    Thanks.

  2. #2
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    I'd just stick with the subdomain first (obviously, since it's on a subdomain), then the main domain (again, obviously), and then go with your category/post structure. Like so:

    http://subdomain.example.com/categor...og-post-title/

  3. #3
    SitePoint Wizard ryanhellyer's Avatar
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    How about subdomain, domain, then post? So bypassing both date and category?

    http://subdomain.domain.com/post-title/

  4. #4
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    If I did

    http://subdomain.domain.com/post-title/

    I would be worried about duplicating posts, we have near 30 a day and many with repeat themes and without something to differentiate it may be a problem.

    Interesting that you both excluded the date, is there any known implications of having a date on seo?

  5. #5
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    Usability and accessibility issues come to mind - not everyone is going to remember the link if the date has been included (and not everyone bookmarks pages, and even those that do will just type what they think is the link in directly at times; I do it myself on occasion).

    That and you want your URLs to be short sweet and to the point anyway, especially if you care about things such as keyword density (though I do admit I'm not so sure what effect dates would have on it).

  6. #6
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    http://gawker.com/344017/old-journal...drink-and-shag
    http://www.engadget.com/2008/01/11/p...b-hard-drives/
    http://www.techcrunch.com/2006/07/11...t-share-in-us/
    http://www.cnn.com/2008/TECH/biztech....ap/index.html
    http://www.timesonline.co.uk/tol/spo...cle3174867.ece

    I am not sure how great the SEO is on these sites, I know gawker media uses acsseo.com so you would hope that they got something for the money.

    They seem to go for the shortest possible url, all the others use a date and folder.

    However I am not sure how any of them would get type in traffic.


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