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  1. #1
    Mad Beach Bum jgsketch's Avatar
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    Upgrading an exsisting site

    I've herd of horror stories of people not updating thier site correctly and then loosing ranking in Google. I want to avoid this.

    I'm upgrading to a CMS so all my URL's are now going to be different. I know I can fix this using 301 redirects. I still need to research that a bit more.

    But the other issue is we will be targeting a more competative term that we have not previously targeted but show up in the top 100 for the new term already. By focusing on a new term like this will I see any drastic changes for all other terms that I currently use. I plan on keeping the older terms in the title, meta tags and content. So I'm hoping it will not have too much impact. Any thoughts on this method. I don't want to make it look like our site is starting over. Thanks.

  2. #2
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    If you change the content, and HTML, on your pages you can expect to see a change in your rankings. How it works out depends on lots of factors so it is difficult to say how it will work out for you. But anytime you make a change like you are doing with the CMS you're going to take a hit anyways while redirects kick in.

  3. #3
    Web Host fcolor's Avatar
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    I can add a few words of advice

    Make sure that your database do not generate duplicated URLs! Try to create web page clean of any spamming keywords and write crrect Meta Tags.
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  4. #4
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    we updated a site recently and all urls were changing. the 301's worked a treat and we got our rankings higher than they were previously. Just make sure you have not forgotten any. We took a slight drop for about 2 weeks, then it went back up the listings.
    I doubt you will see much effect from your previous listings by starting to target more terms though, as long as the redirects are corrently in place

  5. #5
    Mad Beach Bum jgsketch's Avatar
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    Thanks for the help. I will have to re-look at the 301 redirects and make sure I have everything in place correctly.

  6. #6
    Mad Beach Bum jgsketch's Avatar
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    After looking through my CMS and how the structure is, my new index page will actually be www.site.com/Home/tabid/36/Default.aspx, so I can put the 301 on my old index page right? As long as I leave the index file in the root, the web browser will pull that up first?

    So once I have the redirect, I should not need any more, as the new menu system will come into affect after the first redirect. And i also do not have any back links coming into any internal pages.

    Please let me know if my thought process is correct here. I'm getting a little nervous about doing such a big change to our site. Thanks.


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