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  1. #1
    SitePoint Zealot water2filter's Avatar
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    does the site server location effect the rank of it on SEs?

    I find some sites whose servers locating in American,they have the reliable ranks on SEs. However some sites' servers out of U.S.,get not reliable rank on SEs. Is this one factor for SEs ranking?

  2. #2
    SitePoint Wizard bronze trophy hooperman's Avatar
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    I've heard people say that server location can help in regional searches (google.co.in, google.ca etc).

  3. #3
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    Hooperman hit the nail right on the head. It's not really much of a factor unless you're dealing with country-specific searches. Besides, you'll be far better off making a good Web site that people can use anyway than worrying about where your server is hosted for SEO purposes (I'd worry about where the server is located with regard to where the vast majority of the users will be coming from so that I can reduce the time needed to serve the pages to them - if all my users are in Canada, it would make no sense for me to host the site on a server in Antarctica for example - of course this is just a wild example, but it does help illustrate the point).

  4. #4
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    Very minorly. With enough backlinks it really doesn't matter
    Daryl Quenet, Web Developer / SEO Consultant
    Web Design Canada, Link Building 101, Dr MadCow's Web Portal

  5. #5
    SitePoint Evangelist
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    I saw its in many places. may be only a little role. bcz my site hosted in my country. getting more visters 3 years old but until now no PR

  6. #6
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    I believe that it does have an impact if users select the UK sites option on Google then foreign servers seem to be excluded or at least moved down the rankings. I think that the domain suffix is also a factor as .co.uk seem to be higher in the search results that .net etc....

    I must admit that it would be difficult to actually test without diplicate content kicking in.

    Interesting thing test is with Amazon. If you search for DVD on google.co.uk then amazon.co.uk comes high up but if you search for dvd on google.com then amazon.com comes high. amazon.com is hosted in the US I cant seem to find out where amazon.co.uk is hosted but at a guess its UK.

    I would say to give you the best position in the results have a .co.uk and hosting in UK if its a UK market.

  7. #7
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    And that's the beauty of a country (or region) specific search.

    By the way, welcome to SitePoint, submitqueen.com!

  8. #8
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    Quote Originally Posted by submitqueen.com View Post
    I must admit that it would be difficult to actually test without diplicate content kicking in.
    No need to test, see this link

  9. #9
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    hi, I don't think its the servers physical location, rather it is its IP geo location

    But, yes, I think it has an impact, and its not minor, in particular if you're using .com, .org

    that is, not a country specific tld

  10. #10
    SitePoint Enthusiast
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    this was a nice read, Thanks for info,

    water2filter thanks for the post helped my question.

  11. #11
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    Good post dman, you learn somthign every day.

    Woc
    ]

  12. #12
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    Quote Originally Posted by centime View Post
    hi, I don't think its the servers physical location, rather it is its IP geo location

    But, yes, I think it has an impact, and its not minor, in particular if you're using .com, .org

    that is, not a country specific tld

    Actually, it is the server's physical location and not the IP address that gets counted. Furthermore the TLD you use has no bearing unless someone is performing a country-specific search (such as using google.ca instead of google.com for example).

  13. #13
    Non-Member Waraas's Avatar
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    Its all myths. It doesn't matter where your server is, it wont affect searches.

    Its more the tld that will effect your searches.

  14. #14
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    The TLD won't affect your searches either unless it's a country specific TLD (such as .ie or .co.uk for example) AND someone is conducting a country-specific search.

  15. #15
    Non-Member Waraas's Avatar
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    Quote Originally Posted by Dan Schulz View Post
    The TLD won't affect your searches either unless it's a country specific TLD (such as .ie or .co.uk for example) AND someone is conducting a country-specific search.
    Yes that is what I mean, and that is the only thing that would be effected. Servers IP/dns has nothing to do with it.

  16. #16
    Technical Director at StuckOn JakeCop's Avatar
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    Quote Originally Posted by Waraas View Post
    Yes that is what I mean, and that is the only thing that would be effected. Servers IP/dns has nothing to do with it.
    Actually the server's location does have an impact with country specific searches. This argument crops up frequently on SEO forums and frequently creates myths and half truths.

    If you want your site to rank for a country specific search (ie Google.co.uk, pages from the UK) and your domain name is a .co.uk you'll be fine.

    If however your domain name is a .com, .net or other such TLD and you want to rank for a country specific search (Google.co.uk, pages from the UK) you'll need to have your site hosted within the UK.

    There are exceptions, there always are. But these are more exceptions rather than the rule.

    The basic rule of thumb is if you want to rank for a country specific search you'll either need:

    1 - A TLD for that country
    2 - Your website hosted within that country

    You don't need both, just the one will do.

  17. #17
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by Waraas View Post
    Its all myths. It doesn't matter where your server is, it wont affect searches.

    Its more the tld that will effect your searches.
    Wrong on both accounts. The server location does matter and the TLD does not. That's basic SEO.


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