I don't know if I'm posting this in the right place.
I recently re-designed a site for a client (www.tub1day.com). He only had a home page and a couple of form pages to which his Google and Yahoo! PPC campaigns were directed. He had been having trouble with people not filling out his form after they got there and he thought re-designing the site would increase conversions.
Well it's only been a few days since the redesign has been live and he has gotten a few responses but not enough for his liking. I told him to change the landing page to match the content of his ad. We'll see if he does that.
I was wondering if anybody with a little experience with this kind of thing has any advice for me.