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  1. #1
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    Exclamation Logo Designs: Simplicity Rules!

    How to transmit the importance of simplicity in logotype design to clients and marketing departaments seeking a new corporate visual identity for their companies.
    View complete article: Logo Design Identity

    I'm not the author but it really helped me.
    Just wanted to share this interesting piece with the design community as it was my first post.
    Hope it helped!!

    Merry Xmas!!

  2. #2
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    A very nicely put summation
    Ulrike
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  3. #3
    www.logoraman.com electroskan.com's Avatar
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  4. #4
    SitePoint Enthusiast Cifra's Avatar
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    Interesting read. I'm a fan of simplicity in general when it comes to webdesign

  5. #5
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    Quote Originally Posted by Cifra View Post
    Interesting read. I'm a fan of simplicity in general when it comes to webdesign
    There is a very basic rule in design: If you have a complex product, surround it with simplicity, if the product is simple, then use complexity to show it off.
    Ulrike
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  6. #6
    www.logoraman.com electroskan.com's Avatar
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  7. #7
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    You're so right!
    KISS applies to most customer oriented....

    Could this improve our client's convertion rate?

  8. #8
    SitePoint Member MGustofson's Avatar
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    Damn, I needed that.
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  9. #9
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    Quote Originally Posted by Datura View Post
    There is a very basic rule in design: If you have a complex product, surround it with simplicity, if the product is simple, then use complexity to show it off.
    Hmm.. Nice rule of thumb for design... Nice article too, thanks.

  10. #10
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    Quote Originally Posted by DiabloDj1 View Post
    Hmm.. Nice rule of thumb for design... Nice article too, thanks.
    Good to see you roaming the boards already. Welcome once more
    Ulrike
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  11. #11
    SitePoint Member PixelFusion's Avatar
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    Quote Originally Posted by Datura View Post
    There is a very basic rule in design: If you have a complex product, surround it with simplicity, if the product is simple, then use complexity to show it off.
    Heh, excellent quote. Will have to remember that one

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  13. #13
    SitePoint Evangelist asprookie's Avatar
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    The article itself is simple and goes straight to the point. Recommended reading.

  14. #14
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    Quote Originally Posted by Datura View Post
    There is a very basic rule in design: If you have a complex product, surround it with simplicity, if the product is simple, then use complexity to show it off.
    Love the comparison. But how about a service/product that's stuck somewhere in between?
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  15. #15
    SitePoint Enthusiast aldomatic's Avatar
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    Great article!

  16. #16
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    Quote Originally Posted by LauraDC View Post
    Love the comparison. But how about a service/product that's stuck somewhere in between?
    Nothing is written in stone here, it is just a guide to remember when designing. You can brake those rules and get stunning effects sometimes, but it must be very carefully handled. My own style tends to be elaborate (detail freak), and so I remind myself often:
    - Clarity
    - Simplicity
    - Logic
    - Bundling into groups
    - Ease of understanding
    - Staying away from clichés (sometimes you can not avoid them, they might be the best solution)

    For the stuck in between you must make a judgment and it is probably the best to lean towards the simple, unless you can really handle the tight rope that you need to walk if choosing the complex.
    Ulrike
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  17. #17
    SitePoint Zealot jvr's Avatar
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    Nice article, it defines what simplicity is all about...

  18. #18
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    Thumbs up

    I think the article is exelent, but I believe there are situations where the logo should be simpler and others, more complex.
    And that´s because the logo depends on the client.

    As it exist big corporations with simpler logos, it also exists big corporations
    with more complex logos.
    For example: Hellmans, Burger King, Versace, BMV, Quaker, Discovery Channel, Heineken, Cartoon Network, Harley Davidson....and more. That is why I repeat that the logo depends on the client taste.

  19. #19
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    Quote Originally Posted by Camara View Post
    I think the article is exelent, but I believe there are situations where the logo should be simpler and others, more complex.
    And that´s because the logo depends on the client.

    As it exist big corporations with simpler logos, it also exists big corporations
    with more complex logos.
    For example: Hellmans, Burger King, Versace, BMV, Quaker, Discovery Channel, Heineken, Cartoon Network, Harley Davidson....and more. That is why I repeat that the logo depends on the client taste.
    It actually is not the client's taste that determines what the logo will look like. It should be up to the designer to create appropriate suggestions from which the client can choose (that is why you were hired in the first place). As the designer you are the one to make the choice of appropriate complexity or simplicity according to what the idea behind it requires. If the client were to override your idea of simple or complex, you would be just a draftsman for him and your presumed knowledge of the proper design ignored.

    I would never allow that.
    Ulrike
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  20. #20
    .•*º draziW tnioPetiS º*•. bronze trophy
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    Great thread! Thanks all.

  21. #21
    »-(¯`v´¯)-» macarthur's Avatar
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    <Sarcasm> When all else fails, go with a swoosh logo! </Sarcasm>
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  22. #22
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    Quote Originally Posted by macarthur View Post
    <Sarcasm> When all else fails, go with a swoosh logo! </Sarcasm>
    __________________ swoosh
    Ulrike
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  23. #23
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    similar article shown here, sorry for bumping this up but thought people would be interested

    h**p://sonspring.com/journal/minimal-logo-design
    emmark studios - Web Design, Design and Print, Sign writing...

  24. #24
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    Nice article! Thanks for sharing

  25. #25
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    An easy start till the end.. all there in it.


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