ValueclickMedia - Daily total goes down over a few days

[mccollin]

Has anyone else noticed that your ValueclickMedia daily total drops a couple percent over a few days time after a day is completed? I have been watching and tracking all my ad networks over the last few months and this is the only one doing this, and it does it every day. Say I check the total for yesterday right now... and it is $76.04. It will stay there most of the day, but tomorrow and the next day it will drop a few bucks and possibly end up at $73 or $74 and change. I am wondering if anyone else has seen this and knows what the reason for it is.

[cybertrash]

yeah.. they told me its suppose to be like that.

[mellz]

Yep, it does that.. I guess it's normal.

[TurtleX]

They're just recalculating things to weed out invalid impressions and clicks.

[OnlineGuide]

Yea, they just reconcile the numbers to match third party ad servers.

[john278]

I also noticed this over 2 years ago. I've just not worried to much about it as it's recalculating of impressions and clicks to deducted the invalid ones.