Hey guys, I wanted to get your opinions on promoting a region-specific community site. This site would include a local business directory, forums, blogs, area information, articles, etc. All content would be focused on a specific city/area.
How would you go about bringing people in? We've done the basics - SEO, Google Adwords, local newspaper ads, and a couple other offline marketing tests. But we haven't had a whole lot of luck bringing people in and very few are actually registering to participate.
This site is supposed to be a destination for locals to discuss local issues, share their favorite restaurants, ask questions about the area, etc. It's something we were hoping to find when we first moved to the area and thought it would be a great resource used by many. That hasn't been the case so far.
Just wondering if there's something some of you would be doing differently to promote a site like this. Thanks in advance.