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  1. #1
    SitePoint Member
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    Thumbs up Do Internet Marketers Trust You

    Let's continue building trust with our internet marketing visitors. You've checked your site links, your color schemes and your fonts.

    Now it's time to move on to some areas that you can use to build a solid relationship with your site's visitors.
    Do you have an About Me section linked to every page? Do you have contact information linked to every page?

    A visitor wants to know who they are buying from, and they also want to know how to reach you if they have questions. This is vital to

    trust and sales, no matter what you are selling or what information you are trying to share. A link to contact info or the contact info

    itself should be on every page of your site.

    It's become more common lately to include a real name, real street address and often a real phone number in your contact info. I

    have mixed feelings about this, there are security concerns and identity theft problems online. If you don't have a business address

    separate from your home address and don't want to share your real world home address with internet visitors, get a Post Office Box

    and use that for communication. Be sure to include a valid email address in your contact information. If you don't want to share your

    full name, use a company name (it doesn't have to be registered with the state) or your first name. "Contact Cyndi at ..." Just be sure

    to include some valid form of contact.

    Be professional. Your html editor or word processing program has a spell checker for a reason. It's to prevent spelling errors from

    creeping into your page. Use it. Often. Nothing screams unprofessional like an unchecked page that has many spelling errors and

    typos. Watch out for common words that can slip past a spell checker. For example - you have a site, not a SIGHT. The word site

    refers to an object, the word sight refers to the act of seeing. Don't confuse the two!

    Never ever ever (did I say never?) use Geek Speak, Leet Speak or texting speak. You will give the impression of being a 12 year old

    who hasn't learned English. A site full of you are here and you should buy this thing will do absolutely nothing to build trust!

    If you are selling products from your site, join Thawte, TrustE or other services that check your site for security and give you a logo

    that can be displayed on your pages.

    If you have a search page or checkout page be sure there are clear concise directions. Check your error messages for wording. Are

    they clear, and even more importantly are they friendly? Everyone makes mistakes, but who wants an error message that makes the

    visitor feel stupid? If there is an info box that is mandatory, clearly mark it. If a customer has problems filling in an order page, they

    will leave your site so fast you won't see anything but a cloud of dust and you will lose the sale and the customer forever.

    If you are selling someone else's product, check their order page. Is it easy to understand? If not, either find another merchant or

    include a brief instruction area on your sales page that addresses those areas of uncertainty.

    Try to remember to check the off site order links on your pages periodically. Again if your customer can't reach the order page, you

    will lose the sale and the customer. Pop off an email to the merchant pointing out the problem and asking for a new link, if available.

    They may be unaware of the problem and thank you for the heads up!

    Pay attention to these little details and you will be able to build a loyal, trusting group of visitors and customers and fulfill your internet

    dreams of success.

    <snip>
    Last edited by Shyflower; Jan 3, 2008 at 06:20. Reason: self-promotion not allowed

  2. #2
    SitePoint Enthusiast
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    Your information is useful-the issue of trust is one that I have considered a lot since the holiday period. There are so many underhand marketing tactics around the holiday that they really must hurt people's trust in them. They could learn a lesson from this.


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