A friend of mine has just moved into some nice new offices, along with some other technological companies. So I decided to do a bit of research into the other companies and now wish I had not.
One of them has recently had their website built by someone else within the same office complex all working with my friend. This new website that has been built has the following.
But under the big logo and button is a around 8-10 paragraphs of white 1px height text, it makes sense if you read it, but in essence its not there for the human to read. I only found it by looking at the source code. The class of that text sets the text to white. Interestingly there is no body or general background colour so if you had your browser set up to a different colour than white, the text would show.
They actually have quite a good PR, and show up quite well for searches even though its a new site. Google doesnt seem to have penalised them for having hidden text, just for them. This may be because of no background colour set, googles algorithm has not worked out its hidden, or tiny!!
My Dilemma is, my mate is now working in the same complex as both the 'client' and the 'developer' of the website and he wants to obviously make a good impression as he might get a lot of work through them. I do consulting for him, and dont want to get him into any bother. But do I mention this to the client, who might mention it to the developer who might get all uppity about it!!! Its a case of gently gently catchy monkey we dont want to be starting to make waves.
Or should I just leave it??
Also is this still a bad thing to do, any thoughts why they seem to be doing well and not getting penalised or do you think its just a matter of time!!