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  1. #1
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    How important is the age of a website?

    To achieve high ranking in the serps is it very important for the website to be several years old? Or can new sites get top rankings just as easily?

  2. #2
    phpLD Fanatic bronze trophy dvduval's Avatar
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    A new site CAN rise relatively quickly (6 months to a year), but there has to be something driving that rise (amazing idea, new popular news item hub, etc.). Age definitely helps, but you can make it without age.

  3. #3
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    All other things being equal the page that has been there the longest will get the higher rank. All things are never equal though (except for exact duplicates where the duplicate pages will not be listed at all).
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  4. #4
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    The age is quite important.
    cetin hakimoglu

  5. #5
    SitePoint Evangelist speda1's Avatar
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    I am not convinced that age is that important.

  6. #6
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by programPHP View Post
    The age is quite important.
    Age is not important.

  7. #7
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    Nope age isnt important, if that was the case, people could just buy an old domain or website, to make it easier to get to the top of serps.

    Although the longer you have a site open, the more time you have had to gain backlinks, so there is some benefit !

    Woc
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  8. #8
    SitePoint Wizard
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    Don't forget about the Google Sandbox effect.

  9. #9
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Sandbox or no sandbox, age of a domain has nothing to do with relevance of a webpage. That's is why it is not a ranking factor.

  10. #10
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
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    Quote Originally Posted by stymiee View Post
    Sandbox or no sandbox, age of a domain has nothing to do with relevance of a webpage. That's is why it is not a ranking factor.
    It is a factor when it comes to duplicate content as a search engine is extremely unlikely to list a page that it just found if the content exactly matches to one it already had listed some time ago.
    Stephen J Chapman

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  11. #11
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    Age is not that important in getting top rank.

  12. #12
    SitePoint Zealot harsha22's Avatar
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    Age doesnt matter in getting top rank. However, it adds to the authority of the site.

  13. #13
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by felgall View Post
    It is a factor when it comes to duplicate content as a search engine is extremely unlikely to list a page that it just found if the content exactly matches to one it already had listed some time ago.
    Even then it still doesn't affect a page's ranking.

    (Also, age isn't the sole deciding factor when determining duplicate content. But you can be sure it is one.)

  14. #14
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    As I read these posts an important question comes to mind:
    Is there a differene between age of the domain name registration and age of the content wrt Search Engine Ranking?

    In other words; if we all agree that age of the domain is not singularly important. Is it not almost the inverse as far as the content? Stale content should not be well ranked but, being a long-standing resident in the database, it may appear in a SERP before newer content.
    I am really just "thinking out loud" here.
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  15. #15
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by ParkinT View Post
    As I read these posts an important question comes to mind:
    Is there a differene between age of the domain name registration and age of the content wrt Search Engine Ranking?

    In other words; if we all agree that age of the domain is not singularly important. Is it not almost the inverse as far as the content? Stale content should not be well ranked but, being a long-standing resident in the database, it may appear in a SERP before newer content.
    I am really just "thinking out loud" here.
    That's a great question and I don't think anyone can give you a solid answer about it. Although I am sure you can find lots of opinions.

  16. #16
    Intoxicated with the madness petertdavis's Avatar
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    There is a roundabout way that age is important, and some people have taken a more liberal interpretation of that.

    Websites that were founded in the 90s found it much easier to get links. People in those days were link-happy.

    Many of the websites that were link-happy in the 90s are now today's most trusted and highly trafficed websites.

    Google values links from trusted and highly trafficed websites, and that those links have stayed around for so many years is a signal to Google.

    Websites that Google interprets as 'trusted' find it easier to come by good rankings in the search engine.

    Thus, old sites are very important.

    It's kind of a strained logic, but that's where this myth (if we can really call it a myth) came from.
    Peter T Davis

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  17. #17
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    age is not important is many ways but it has some worth

  18. #18
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by shzor View Post
    age is not important is many ways but it has some worth
    What kind of worth, from an SEO perspective, would you say it has?

  19. #19
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    Quote Originally Posted by stymiee View Post
    Sandbox or no sandbox, age of a domain has nothing to do with relevance of a webpage. That's is why it is not a ranking factor.
    If the Sandbox is dependent on age (and it is), and the Sandbox prevents you from ranking, then in this instance age does play a role. As age is the reason for the Sandbox and the reason for not ranking.

    Quote Originally Posted by ParkinT View Post
    Stale content should not be well ranked but, being a long-standing resident in the database, it may appear in a SERP before newer content.
    Some content never gets stale. A biography of George Washington published on a website in 1996 is no less stale than one published in 2007 as the subject of the biography has been dead for 300 years.

  20. #20
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by cheesedude View Post
    If the Sandbox is dependent on age (and it is), and the Sandbox prevents you from ranking, then in this instance age does play a role. As age is the reason for the Sandbox and the reason for not ranking.
    Actually there is no definitive criteria for the so called sandbox effect. It seems everyone has there own experiences which vary widely. In fact if you go by what Google has had to say PR is more likely a culprit then time.

    But we're more or less arguing semantics on the concept.

  21. #21
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    i don't think so that age is so important but if your website is old and with good optimization. its PR will improve with the time.

  22. #22
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by kenneth.robert View Post
    i don't think so that age is so important but if your website is old and with good optimization. its PR will improve with the time.
    Only if it gets more links.

  23. #23
    Error 404: Life not found silver trophybronze trophy
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    Age of the domain is NOT a factor in how a site ranks?

    This is contrary to everything I've read and learned about domains and SEO and also contradicts what it says in the Sitepoint SEM kit but it's being said by people who obviously know what they're talking about.

    Dontcha hate it when that happens, now I'm not sure what to believe.

  24. #24
    Intoxicated with the madness petertdavis's Avatar
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    Quote Originally Posted by JJMcClure View Post
    ....now I'm not sure what to believe.
    Welcome to the murky world of search engine optimization, where everyone has an opinion and there are no facts.
    Peter T Davis

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  25. #25
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    Age of site does matter. if you continue to follow Google guild lines, PR of that site will continue to increase.


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