What advice would you give me for managing the contact information of clients and prospective clients?
I know that I want to keep my clients in my blackberry. That way I can contact them. But I do not want to keep a list of prospective clients in my blackberry. There would be too many. I also need a way to see when I have last contacted a prospective client and how (ie direct mail, email, phone call). It would be nice to capture as much info about the prospective as possible, and be able to pull that info into anything i need, like a mail merge.
Are there custom applications for this? Is this what CRM is for? Or should I just throw it all into a spreadsheet?