SitePoint Sponsor

User Tag List

Results 1 to 6 of 6
  1. #1
    SitePoint Member
    Join Date
    Oct 2007
    Posts
    12
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Revenue vs. advertising

    How much of the revenue of a site should be spent on advertising? 10-20%? What if the money spent is returned with purchases, does that count as part of the budget?

  2. #2
    SitePoint Wizard cpvr's Avatar
    Join Date
    Apr 2004
    Location
    Spring, Texas
    Posts
    2,159
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Well - it all depends on how much you'd like to invest. What type of site do you run?
    Love pets? Why not discuss virtual pets?
    Contact me on Twitter @cpvr

  3. #3
    SitePoint Member
    Join Date
    Oct 2007
    Posts
    12
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I sell software... what's a good approach? This is an established site and I'm trying to double or triple our revenue.

  4. #4
    SitePoint Wizard cpvr's Avatar
    Join Date
    Apr 2004
    Location
    Spring, Texas
    Posts
    2,159
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Well - have you thought about advertising via adwords? Depending on how much your software sells for - and how much your server is, you can easily advertise for cheap and make the money back.
    Love pets? Why not discuss virtual pets?
    Contact me on Twitter @cpvr

  5. #5
    SitePoint Member
    Join Date
    Oct 2007
    Posts
    12
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Well, I advertise pretty much everywhere you can think of, including adwords. i was asking more from a budget perspective, whats' the right way to go?

  6. #6
    SitePoint Wizard
    Join Date
    Mar 2007
    Posts
    1,211
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The average business wants to make atleast 10 to 15% so take costs out and you can spend what ever is left on advertising.

    I would just increase spending a certain percent and see how much more money you make.


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •