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  1. #1
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    What is social media optimization?

    What is social media optimization and what its use in SEO?

  2. #2
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    Social media Optimization consist of various parts.

    In a nutshell influencing opinion of people(audience and influencer's)(and search engines) using social channels like blog, social networks, forums and other user generated and community sites is referred to as social media optimization.


    Since its a new term people will have their owns views and a precise definition is not possible.

    Hope this made sense.

    Quote Originally Posted by Greatworld View Post
    What is social media optimization and what its use in SEO?

  3. #3
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    But in a blog I read about this, "One of the coolest things about the rise of social networking and sharing sites like MySpace and YouTube are the new opportunities they offer to marketers, even to search marketers. Into that space seems to have come a new term, SMO -- social media optimization."

    Can you tell me only On Myspace and Youtube Social networking will be possible while another hand is dig and like this others are big social networking sites. These are also social networking or book marking sites? Can you tell me deferences between Social networking and Bookmarking and also Social Media?

  4. #4
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    I am not sure i understand your questions correctly but ill try to answer.

    The web(in context of social media optimization) can be divided into the following parts:


    1. Social networks

    Myspace, orkut, hi5, linkedin etc.

    2. Social Bookmarking sites

    d*gg, stumbleupon etc.

    3. Content sharing sites

    Slideshare, esnip, scribd, youtube etc.

    4. Forums and community sites

    sitepoint, webmasterworld, small business forum etc.

    5. Blogosphere

    influencing opinion by blogging yourself and promoting popular blogs like instapundit, boeing boeing, engadget, gigaom, specific and/or industry user blogs hosted on worpress blogs, typepad, blogger etc. and/or blogging communites like seomoz

    6. Virals


    7. Promoting feeds of your content


    using RSS, articles sites ezine,

    8. PR sites/News
    Press releases on PR sites like prweb, spreadings news on news submission sites like topix.net


    The list is by no means exhaustive.

    Each of these parts can be influenced to some degree in your favor.

    The terms social media optimization is just another wannabe term to be honest its like search engine optimization which makes no sense as no one is optimizing a search engine here.


    The cycle goes like this


    analyze:strategise:create: execute: track: iterate




    A term like "social media promotion" is more adept for this than a confusing term like social media optimization in my opinion as with Google opening up open social platform will in effect make the whole web/mobile platform more social.

    did that answer your question? or did i confuse you more

  5. #5
    SitePoint Zealot WEBLAUNCHPHXX's Avatar
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    The below link will give you more information on SMO.
    http://en.wikipedia.org/wiki/Social_media_optimization

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    3. Content sharing sites
    Slideshare, esnip, scribd, youtube etc. What does it works?

  7. #7
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    Quote Originally Posted by Greatworld View Post
    What is social media optimization and what its use in SEO?
    SMO - Social Media Optimization - is a phrase first coined by Rohit Bhargava: The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and blogs.

    Social Media is hitting the online marketing space faster than a speeding RSS feed. The concept continues to evolve, and more and more internet marketers are looking for the next major way to fully leverage Social Media strategies for clients, products and services.
    More of this article at this link


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