Can anyone define a high level SEO strategy? the basic elements of a SEO strategy would have the following
- Keyphrase Strategy
-Indexing & Evaluation
-On page optimization
-Link building strategy
-Online PR strategy
My boss expects a high level strategy from me, the objective for the strategy would be two fold, improve the rankings in natural listings and increase the quality of traffic.
My question is how would a high level strategy be different from the above strategy? what elements would mean a high level strategy for online marketing.
I appreciate any inputs from valuable members.
Thanks in advance