Originally Posted by ryanhellyer
Love your avatar!
Testimonials can be very effective, but you get out of them what you put into them. On one of our sites, we have a customer gallery that shows the visitor our product in the customer's setting. We ask customers to send us these pictures for use. We offer a link to their site (if they have one) in return for a testimonial with pictures.
We also have a page of written testimonials. Some use last names, some don't. Again, we offer a link back if the testimonial contains both names and/or a site link.
Although we don't demand it (of course) we also suggest to customers what we'd like to see in their written testimonial. For instance, what do they like best about our product? How's our customer service? Was their order timely and did shipping go okay?
We do edit testimonials. Sometimes just for spelling, punctuation, or grammar and sometimes for length. We don't want our customers to appear like dumbos. But we are always careful to keep the meaning and the wording of the content intact.
The links are not just for the customers... it's so that if our prospects want to, they can contact the customer themselves to get their feedback on our product.