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  1. #1
    SitePoint Member
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    Strange Adsense eCPM behavior, coincidence or fact?

    I've been using a standard Adsense banner and a rectangle for advertisements on my most popular website for a couple of weeks, and experienced a generally low eCPM.

    Last night I removed the rectangle and added a pop-under from another advertising company. Adsense eCPM boosted, not only for this website, but for all my Adsense websites!

    Anyone else experienced something similar?

    I'll keep you updated whether it sustains or not.

  2. #2
    masquerading Nick's Avatar
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    Jun 2003
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    You removed the banner but kept some other form of Adsense on your site? The eCPM boost could be because you are now giving Adsense less impressions but the CTR is still good - my guess is that your banner was not performing too well.
    Nick . all that we see or seem, is but a dream within a dream
    Show someone you care, send them a virtual flower.
    Good deals on men's watches

  3. #3
    SitePoint Member
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    Yes, it seems this is the case...

  4. #4
    Google Zombie ssandecki's Avatar
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    Aug 2007
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    Chicago, IL
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    You earn better income with a better CTR with adsense.


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