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Thread: SEO Basics?

  1. #1
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    SEO Basics?

    Hi all..

    Just finished a t-shirt website

    It's intended as a portfolio piece more than anything, and a bit of fun really. Not expecting it to be a major money spinner.

    Still, I'd like to learn a bit about SEO and hopefully improve its ranking.

    It's powered by Spreadshirt, and for the actual t-shirt content it uses iFrames. This is the second incarnation of the design since the first one operated entirely using iFrames, which I understand aren't looked upon kindly by search engines.

    With this one, I've made a dynamic page for each 'design' - there's a backend where I can edit a designs name, description, spreadshirt design ID, etc. I've also included a field for meta keywords, so each design page has keywords specific to the design.

    I'm sure there's an awful lot more I could do, though, and looking for any kind of advice you kind people can offer!

    Much appreciated!

    aj
    Last edited by stymiee; Sep 20, 2007 at 17:36.

  2. #2
    Google Zombie ssandecki's Avatar
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    Where to start...


    1. Create a Google Webmasters Account - http://www.google.com/webmasters

    2. Verify you site with Google Webmasters.

    3. Create a XML sitemap and upload it to your main httpdoc directory.

    4. Place a direct link to this file somewhere on the homepage

    5. Submit the Sitemap to Google Webmasters

    6. Start you link building, you'll want to get links on other t-shirt sites, you'll want the anchor text to be the keywords you want to come up on Google as. (ex. "funny t-shirts" "crazy t-shirts" etc)

    7. DO NOT buy text links unless they have the rel="nofollow" tag in their respect herf tag.

    8. Try to get some directory listings under your websites niche.

    9. Consider submitting your sitemap to Yahoo Site Explorer.

    10. Try to get some one-way links if possible with the correct anchor text. (see #6)

    Those ten should get you going.

  3. #3
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    From the Search Engine Optimization FAQ:

    What would be a good SEO strategy?

    Before you write one line of code:
    • Do keyword research to determine what keywords you want to target.
    While constructing your website you should do the following:
    • Use markup to indicate the content of your site
      • Optimize your <title> tags on each page to contain 1 - 3 keywords
      • Create unique Meta Tags for each page
      • Use header tags appropriately (H1 > H2 > H3)
      • Use <b> and <i> tags if appropriate
    • Optimize your URLs
    • Optimize your content
      • Use keywords liberally yet appropriately throughout each page
      • Have unique content
      • Have quality content
    • Use search engine friendly design
      • Create a human sitemap
      • Do not use inaccessible site navigation (JavaScript or Flash menus)
      • Minimize outbound links
      • Kept your pages under 100K in size
    • Design the navigational structure of the site to channel PR to main pages (especially the homepage)
    • Create a page that encourages webmasters to link to your site
      • Provide them the relevant HTML to create their link to you (make sure the anchor text contains keywords)
      • Provide them with any images you may want them to use (although text links are better)
    • Make sure your website is complete before launching it
    Immediately after launching your site you should do the following:
    • Create Webmaster Accounts
    • Submit your site to all major search engines
    • Create an XML sitemap
    • Submit your site to all free directories
    • Submit your site to relevant directories
    • Begin a link building campaign (attempting to get keywords in the link anchor text)
      • Put a link to your website in your forum signatures (hint hint)
      • Reply to relevant blog posts (Don't spam please)
    If you will pay to promote your website:
    Finally, as part of an ongoing strategy:
    • Continually update your website with quality, unique content
    • Continually seek free links preferably from sites in your genre
    Do NOT do the following:
    • Make an all Flash website (without an HTML alternative)
    • Use JavaScript or Flash for navigation
    • Spam other websites for incoming links
    • Launch your site before it is done
    • Use duplicate content
      • Do not point several domains to one site without using a 301 redirect
      • Do not make a site of duplicated content from other websites
    • Use markup inappropriately
      • Style <H>eader tags to look like regular text
      • Hide content using 'display: hidden' (for the sake of hiding text)
    • Use other "black hat" techniques (unless you accept the risk - Banning)
      • Doorway/Landing pages
      • Cloaking
      • Hidden text
    Additional Tips:
    • Usable and accessible sites tend to be search engine friendly by their very nature
    • Be patient! High rankings don't happen overnight
    • Don't obsess with any one search engine. They are all worth your attention.

  4. #4
    SitePoint Wizard
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    This topic just went into my bookmarks. Great post, stymiee.

  5. #5
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    Its funny how often the same questions come up on the forums.

    Tip: Search before posting - Its faster :-)
    Usually instant gratification.

    If you don't find what you are looking for or a recent enough thread/post of it then post since nowadays strategies can get outdated pretty quickly in these times.

  6. #6
    SitePoint Member
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    Well its difficult to put all of it in a post i think, but i think just play follow the leader and you should learn by day.

  7. #7
    SitePoint Zealot
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    Thank you very much for this guys!

    Just what I needed.

  8. #8
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    Stymiee,

    That's great list!

    Evan

  9. #9
    SitePoint Evangelist
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    It's powered by Spreadshirt, and for the actual t-shirt content it uses iFrames.
    Yuck!

    7. DO NOT buy text links unless they have the rel="nofollow" tag in their respect herf tag.
    I 100&#37; disagree with this..IF....Google can not detect the paid link.

    Brandon
    Home Recording Forum -
    Make 60% Commission Pushing my new mega system
    Killer Home Recording

  10. #10
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Google will only ever penalize the site selling links. Not the site buying links. Otherwise you can harm your competitors by purchasing links to their sites.

  11. #11
    SitePoint Zealot
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    Quote Originally Posted by brandondrury View Post
    Yuck!

    What's your t-shirt site like?

    TBH, I think I've done pretty well to restructure it into how it is now. A lot nicer, and more search engine friendly. Not exactly ideal, sure, but I'd imagine t-shirt printing equipment is expensive and slightly wasteful for such a small and recreational operation.

  12. #12
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    This information is good for me.

    Thanks.

  13. #13
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    Following up on this.. I think I've implemented quite a few of the above.

    Also, Google emailed me with &#163;30 of credit on adwords for using adsense... I'm sure everyone gets this, but it was a welcome surprise, and good enough an offer for me to signup and add some more credit; at least now I can start a campaign too!

  14. #14
    SitePoint Evangelist
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    What's your t-shirt site like?
    To be honest, I've always wanted to start a site called tshirt porn, but have never gotten around to it.

    I can tell you one thing. It won't have Iframes!!!
    Home Recording Forum -
    Make 60% Commission Pushing my new mega system
    Killer Home Recording

  15. #15
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    Yeah, well.. good luck making that happen.

  16. #16
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Quote Originally Posted by 999txt View Post
    Can you show us the url of your T shirt?
    Build links for your site,get high pr link to your site,search how to get high pr or something like this on this forums,you will get the ways to that.Good luck dude.
    Actually forget about PR. Chasing PR is a great way to ensure you get nowhere. Instead go after one way related links to your pages.

  17. #17
    SitePoint Zealot jvr's Avatar
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    Quote Originally Posted by stymiee View Post
    From the Search Engine Optimization FAQ:

    What would be a good SEO strategy?

    Before you write one line of code:
    • Do keyword research to determine what keywords you want to target.
    While constructing your website you should do the following:
    • Use markup to indicate the content of your site
      • Optimize your <title> tags on each page to contain 1 - 3 keywords
      • Create unique Meta Tags for each page
      • Use header tags appropriately (H1 > H2 > H3)
      • Use <b> and <i> tags if appropriate
    • Optimize your URLs
    • Optimize your content
      • Use keywords liberally yet appropriately throughout each page
      • Have unique content
      • Have quality content
    • Use search engine friendly design
      • Create a human sitemap
      • Do not use inaccessible site navigation (JavaScript or Flash menus)
      • Minimize outbound links
      • Kept your pages under 100K in size
    • Design the navigational structure of the site to channel PR to main pages (especially the homepage)
    • Create a page that encourages webmasters to link to your site
      • Provide them the relevant HTML to create their link to you (make sure the anchor text contains keywords)
      • Provide them with any images you may want them to use (although text links are better)
    • Make sure your website is complete before launching it
    Immediately after launching your site you should do the following:
    • Create Webmaster Accounts
    • Submit your site to all major search engines
    • Create an XML sitemap
    • Submit your site to all free directories
    • Submit your site to relevant directories
    • Begin a link building campaign (attempting to get keywords in the link anchor text)
      • Put a link to your website in your forum signatures (hint hint)
      • Reply to relevant blog posts (Don't spam please)
    If you will pay to promote your website:
    Finally, as part of an ongoing strategy:
    • Continually update your website with quality, unique content
    • Continually seek free links preferably from sites in your genre
    Do NOT do the following:
    • Make an all Flash website (without an HTML alternative)
    • Use JavaScript or Flash for navigation
    • Spam other websites for incoming links
    • Launch your site before it is done
    • Use duplicate content
      • Do not point several domains to one site without using a 301 redirect
      • Do not make a site of duplicated content from other websites
    • Use markup inappropriately
      • Style <H>eader tags to look like regular text
      • Hide content using 'display: hidden' (for the sake of hiding text)
    • Use other "black hat" techniques (unless you accept the risk - Banning)
      • Doorway/Landing pages
      • Cloaking
      • Hidden text
    Additional Tips:
    • Usable and accessible sites tend to be search engine friendly by their very nature
    • Be patient! High rankings don't happen overnight
    • Don't obsess with any one search engine. They are all worth your attention.
    Nice post dude...it really helps.


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