CAPS vs. duplicates

[obliocat]

hello again....

i'm confused by something. it's reccommended that you not repeat your keywords in the meta tags because search engines penalize you. BUT there's also a reccommendation that you should put different versions of words in Caps, small case and proper case. so my company has a product, called MATLAB. a previous webmaster listed our keywords MATLAB, matlab, etc., etc.... should i remove the duplicate or not?

obliocat

[simon c]

A couple of repeats in the keywords and description won't hurt but keep to just a couple. The vast majority of people use lower case so use one of each spaced apart from each other by other words.

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Simon Conroy, Acorn Internet Search Engine Placement
http://www.topwebsite.co.uk/

[obliocat]

thanks. that's what i was thinking, but i wanted to ask the experts!

another question on meta keywords: i know certain engines only read so many. therefore i will put my most important ones first, but is there a LIMIT to how many meta keywords you should have?

[DynaMike]

There is no limit, but since most engines won't look past 300 characters, I don't concern myself with anymore than 250.

[obliocat]

dynamike, thanks. do spaces count?

[simon c]

It's better to limit things to just a few targeted keywords rather than trying to stuff as many as you can in. Stick to 7-8 keywords targeted to the page content and make different pages target different keywords.